Our responsibility in this case was to make the website responsive, follow the trending contemporary design standards that would drive traffic and increase conversions. The previous design was obsolete and had no target audience. After having an in-depth conversation with the client, we identified who the target audience was. We used the discovery phase in order to identify all challenges that the client was facing.

Challenges :  Finding a suitable location where the swimming lessons would be held was one of the main challenges. Another was the creation of courses that would fall into an attractive curriculum. This lack of direction caused poor choosing of the target audience, and the old design completely missed its mark. The site was also not responsive and therefore reduced the number of people who responded.