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The dying mobile browsers… Really?

mobile applications

The app analytics provider Flurry, sometimes back released a data declaring the growing use of the apps on smart phones and slow death of the mobile browsers. According to the data released, the company states that users are spending way too much time on mobile devices, approximately 2 hours and 42 minutes per day, as compared to 2 hours, 38 minutes the previous year. The mobile app usage accounts for 5 minutes less than the total time spent that is 2 hours 19 minutes. On the other hand the mobile browser usage has declined from 20% to only 14%.

Dying mobile browsers

This clearly indicates that the users today are more inclined towards using the apps and not the browser on their devices. Flurry gather’s its data from a huge network of 450,000 mobile applications installed worldwide which testifies that apps continue to dominate the mobile browser.

Another strange revelation is that how a single company’s single application keeps the user engaged maximum time out of the total time spent on the device for example American’s spend 18% of all the time spend on their devices is utilized browsing Facebook application, which cuts the sorry figure for all the other social networking apps available in the sea of apps.

Facebook, collectively with Twitter (1.5%) and Social Messaging apps (9.5%) risen to 28% of time spent on mobile, slightly up from 24% last year, signifying the broader move from socializing on Facebook to sharing within smaller, more personal messaging apps.

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“We believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications,” Flurry says.

With this can we say that the mobile browsers are dear already?

Not essentially, if we dig a little deeper into this data the conclusion changes. If we combine all the usage for apps in the utility, productivity, news & other categories we get 18% – just a bit higher than the 14% for mobile browsers. That makes it approximately a 50/50 show. Considering another data released by Google sometimes back that states 60% of apps downloaded from Google play aren’t installed and 80% of those were only used once before being deleted, I’d say Web apps (over native apps) are still the way to go for companies that provide a real service to consumers or businesses.

iOS and Android: the race is heating up

The mobile platform war is heating up. But who is winning? It is among the favorite topics of discussion or blogging these days. Even a small new chunk of tech evolution attracts a storm of internet space.

Time and again, the researchers will come up declaring that Android is beating iOS or that iOS is beating Android. I was reading through an article two days back which stated that Apple lost its battle to Android.

According to that article Android usage is now higher than iOS, Apple’s iPhone and iPad. The latest data from Net Applications (via 9to5Mac) accounts for the same. The Web traffic to Android is much higher than iOS, first time ever. This clearly depicts and ascertains that consumers are using more of Android applications than the iOS. How is it going to affect Apple in the years to come? The race is heating up. Android has been gearing up since a long time to win this competition. However, it wasn’t affecting much to Apple but now the game is changing.

Another story the other day declared that Android grabbed 85 per cent of Smartphone market, threatening to marginalize rival platforms. Also, the overall Smartphone shipments were up 27 percent from a year ago to 295 million, where the growth was seen the most for devices with Android platform.

Also, Apple’s global market share fell to 11.9 percent from 13.4 percent a year ago. Android is consistently proving itself to be a game changer. It’s easy to use applications and inexpensive services are extremely appealing to the consumer’s worldwide, thus gaining popularity.

Despite of all this chaos in the global markets for Apple, it is still going sturdy. It has hundreds of millions of users. The iPhone business is nowhere losing its shine with the majority of the consumers. So, we can conclude that it is just the not so favorable phase Apple is witnessing.

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Mobile apps