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Impact of AI on Marketing and Customer Experience

The Profound Impact of AI on Marketing and Customer Experience

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Did you know that by 2023, over 72% of business leaders prioritized expanding AI and chatbots in their customer experience strategies? If you’ve ever interacted with a chatbot while shopping online or sought instant answers on a website, you’ve experienced firsthand the impact of AI on marketing and customer experience. The journey from traditional billboards […]

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what is SWOT analysis

What is SWOT analysis ? (And How to do it)

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When pondering the question, “What is SWOT analysis?”, it’s essential to recognize its foundational role in strategic planning. SWOT analysis is more than just a business buzzword; it’s a methodical approach that provides a panoramic view of your business’s position in the market. This tool is ingeniously simple yet profoundly insightful, designed to offer clarity

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How to Conduct a Competitor Analysis

How to Conduct a Competitor Analysis

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In today’s fast-paced business world, understanding your competition is not just beneficial—it’s essential. Whether you’re launching a new product, entering a new market, or simply looking to stay ahead, a competitor analysis can provide invaluable insights. Here’s a step-by-step guide to help you navigate this process. How to Conduct a Competitor Analysis: A Detailed Guide

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