Slip Testing Case Study

A B2B client that started getting organic leads after the redesign

Client
Feedback

Free worth of Organic traffic

£40,000

Watch how we
help your buisness

Saved in Google ads

£100,000

Challanges

Problem Statement

Slip Testing old web design totally ignored the fact that Story Creates Connection. They were not able to beat their competitors because of their high price ranges. Slip Testing was accredited and approved by multiple big and well recognised brands. This eventually increased their cost. Their messaging statement was not up to the point, which failed in triggering emotions and building connection with their target audiences. Finally, they got stuck burning thousands of Pounds on Google Adwords.

 

END RESULT : They crashed down with lack of enough Lead generation.

DATED
DESIGN

The design was very orthodox, unprofessional and dated.

NO
USP

They lacked behind in boosting authority and trust level

NOT GETTING
ENOUGH SALES

No lead magnet hence they were not getting any leads from the website

DETERIORATE
RANKING

Maintaining an orthodox site resulted in drastic rank deterioration

OVERSPANDING
ON ADS

They were just burning out their money on Google Adword

UNOPTIMISED
Tags

Their Ad Word account was not optimised

Slip Testing

Website Redesign

Slip Testing is a B2B business based in the UK and in this case study we will see how Credofy uplifted Slip Testing Digital presence and build a lead generating design to improve their conversion rate and mobile visits

Emotional Trigger
to empathise

We analysed the pain points and needs of the end users of Slip Testing. And created statements which can trigger strong emotion.

SEO Optimised
copywriting

An SEO Optimised content can fulfil all your user intent. We placed the right words at the right place with right tags in the new Website.

Benefit Statement
To grab user's attention

Statements were brought into light which can lay hold on users attention.

Lead
Magnet

We placed Contact forms strategically throughout the Home Page to boost their lead conversion rate.

Building connection
with target audience

For triggering emotions, connection building is a pivotal key. This helps in boosting trust and authority level.

Unique Value
Proposition

The stronger your USP will be, the better position you can hold onto the market.

SeparatE landing page for different businesses

OUR DESIGN PROCESS

SOUL OF WEB DESIGN

Goals

What are the goals for 1 year?

Increase leads

What are the goals for 5 years?

Dominate the market

Challenges

What sort of problems & challenges are you facing that we can solve via the website?

What sort of problems & challenges your target audiences are facing that  you can solve via your product / services?

Values

What values can we add that others/competitors are not providing?

What value do you bring that benefits your market in ways that your competitors wouldn’t dream of proposing

WHO

Callum, the founder of Slip Testing has more than 15 years of experience in material testing UKAS accredited organizations with interest in Project research and development.

He helps manufacturers to develop new and alternative products.

Target Audiences

Health and safety managers / directors of a company (Site)
Product Manufactures (Lab)

Demographics

What all countries, cities or States do you wish to target?
What are their crucial demographics such as age group, location, occupation and income?

Competitors

“ People don't buy ‘What’ They buy ‘Why’ ”

Callum has more than 15 years of experience in the industry.

He has experience in material testing UKAS accredited organizations with an interest in Project research and development. He’s a good communicator with the client. He has a Degree from Loughborough University in Ergonomics. Keen interest in helping manufacturers to develop new and alternative products through innovative development.

Content Discovery

  • Site slip testing
  • Laboratory Slip testing
    • BS7976 & UK slip resistance guidelines
    • UKAS accreditation.
  • Independent & impartial test results, not linked to any provider of anti-slip solutions.
  • An efficient turnaround with reasonable prices
  • FAQs

Design Discovery

Do you have any reference links for design inspiration?

What imagery shall be used to capture a client’s eye?

Redesign Discovery

What seems to be working well for the old website and needs to be retained?
What does not work at all and needs to be discarded?
Is the website working well on all devices?
What do customers think of the old design and what do you expect them to feel about the new design?
How many identities will you retain, or will the redesign require changing your brand such as logo, etc?

Marketing Discovery

The ideal marketing channels have to be identified and integrated into the design

Challenges in getting and converting leads have to be addressed.
The marketing funnel that will lead to sales has to be identified for easy implementation.

SEO Discovery

USER
PERSONA

James Sparta

“A happy family is
heaven on earth”

ABOUT

James Sparta is a Health and Safety Manager in an MNC company. His responsibility is to conduct frequent safety inspections and checks. He has to make sure that all the employees in the company are safe, and all health and safety guidelines are met. To do that, all the corridors, ramps, as well as reception areas need a UKAS accredited slip test which needs to be renewed every 2 years.

Social Media

LinkedIn
Twitter

PAIN POINTS

Requirements

ABOUT

Ann Javera is a Medical Practitioner, she owns a clinic in London. She has loads of elderly patients that comes to her clinic. She wants to ensure that all tiles on her clinic are slip resistant and to avoid any legal hassles. She wants to get the entire clinic slip tested every year to be on the safer side.

Ann Javera

“Goal without a plan is
just a wish”

PAIN POINTS

Social Media

Facebook
Twitter
Instagram
LinkedIn

NEEDS

Swot Analysis

Strengths

Weakness

Opportunities

Threats

Strengths

Weakness

Opportunities

Threats

Strengths

Weakness

Opportunities

Threats

CONTENT STRATEGY

LOW FI WIREFRAME

HIGH FI WIREFRAME

UVP

UVP

UKAS Accredited / FA accredited /
FIFA accredited Lab / FIH accredited

Only 3 in UK and 9 in world
are FIFA & FIH accredited

VISUAL DESIGN

Typography

POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYS
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+{}:”|<>?,

Eastern Blue
1d95b3

Caribbean Green
1cd69a

Royal Blue
4079E9

NaN Color
ff935a

Start the Project to grow your bottomline

We are excited and raving to help you grow your businesses with a fully functional, aesthetically pleasing, easily navigated, user-friendly, and fully responsive website.

Why wait any longer?

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