content marketing strategy

How to Create a User Persona (with a Real-World Example)

30-MINUTES READ

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    If your marketing feels like it’s missing the mark — there’s a good chance you don’t truly know who you’re speaking to.

    We’ve seen it time and time again: great businesses, like yours, creating great offers… but targeting the wrong people, or speaking to everyone at once. 

    The result? 

    Confused messaging. Poor conversions. Wasted spending.

    That’s where user personas come in.

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    So, What is a User Persona Exactly?

    A user persona is a semi-fictional profile that represents a key segment of your target audience. 

    It’s not just basic demographics like age or job title. 

    A strong persona digs deeper into real goals, pain points, decision-making behaviours, and even emotional drivers.

    Think of it as a character sheet for your ideal customer — based on real data, real conversations, and actual buying behaviour.

    But how can you actually create a user persona that reflects your real ideal target audience? 

    Below I’ve compiled some simple steps to help you get started!

    In this article, I’ll break down

    So that you too can create user personas and craft copy and design in a personalised, emotionally resonant way that speaks directly to your audience.

    Let’s get into it.

    How You Can Create a User Persona: Step-by-Step Process

    Creating a User Persona Step 1: Start with Real Research

    Before you even think about building a user persona, you need to truly know your audience. That doesn’t mean guessing based on assumptions or gut feelings. It means grounding your insights in real data.

    Here’s how to start:

    One of the most powerful things you can do at this stage?
    Ask clear, intentional questions — and actually listen.

    These conversations reveal what no spreadsheet can: real motivations, fears, and needs.

    Not Sure What to Ask? Start Here:

    Here are four foundational questions we use to uncover key audience traits — whether they lean cautious or aggressive in their investment style:

    There are many more questions we ask to understand the whole characteristics and nature of the investors.

    Want our complete list of high-converting user research questions?

    We’ll help you craft your own custom questionnaire based on your ideal audience.

    Creating a User Persona Step 2: Spot the Patterns and Segment

    Once you’ve gathered your data, you’ll start noticing some clear patterns. Maybe certain goals keep coming up. Or similar fears. That’s your cue to start grouping.

    Ask yourself:

    Let me give you a real example.

    This is for the same UK-based client. After speaking to over 100 investors, we started with market segmentation — grouping leads by geography, lifestyle (psychographics), behaviour, and demographics.

    Now, you all know that segmentation isn’t something you do once and forget about. It’s a process. You’ve got to keep spotting patterns in your audience to refine how you group and target them.

    So, we drilled down even further, sorting them by nature.
    Here’s how that broke down:

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      Creating a User Persona Step 3: Bring Your Personas to Life

      Now it’s time to put some personality into those segments. You’re going to create a detailed profile for each one.

      Here’s what to include:

      Bonus tip?

      Create a little backstory or scenario that captures their mindset.
      For example, remember those four investor types? We built a full persona for each.

      Let me show you two:

      David Wilson (user persona)
      Secured Passive Income Seekers
      David Wilson

      Profile Summary

      David is a numbers man. After 30+ years in finance, he’s meticulous, conservative, and allergic to financial surprises. Now approaching retirement, he’s not chasing big wins—he’s chasing peace of mind. He wants a reliable stream of passive income that complements his pension and lets him enjoy life without money stress.

      Key goals

      Pain Points

      Motivators

      Want to see the exact persona that helped our client 10x their conversions?

      Fill the form to access the full profile.

        Demotivates

        Behaviours

        Interests

        Desires

        Aspirations

        Values

        What are his preferred channels of communication?

        What technology would he use?

        A Day in His Life:

        Morning:
        Mid-Morning:
        Afternoon:
        Evening:
        Night:
        mark
        Mark Thompson
        Tech Startup Founder

        Age

        45

        Location

        Suburban Area

        Occupation

        Tech Startup Founder

        Annual Income

        $250,000+

        Location

        Central London (or Dubai Marina)

        Family

        Married with 3 children

        Primary Goal

        Fast-track wealth creation through high-growth property investments

        Investment Approach

        Bold, fast-moving, opportunistic

        Aggressive Wealth Builders

        Profile Summary

        Mark moves fast and thinks big. As a founder in the tech space, he’s used to managing volatility and winning from it. He views property as an extension of his entrepreneurial drive: not just an asset class, but a wealth acceleration tool. He’s all-in on off-plan, undervalued, or emerging market properties—if the upside is massive.

        Key goals

        Pain Points?

        Motivators

        Want to see the exact persona that helped our client 10x their conversions?

        Fill the form to access the full profile.

          Demotivators

          Interests

          Desires

          Behaviours

          Aspirations

          Values

          What are his preferred channels of communication?

          What technology would he use?

          A Day in His Life:

          Morning:
          Mid-Morning:
          Afternoon:
          Evening:
          Night:

          Prolonged completion times: Dislikes projects that extend beyond their anticipated completion time.

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            438%

            ADWORDS ROI

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            Cut Ad spend

            Creating a User Persona Step 4: Test, Tweak, Improve

            Personas aren’t “set it and forget it” tools. They’re working models — meant to be tested and refined.

            Use A/B testing, collect feedback, and watch how your campaigns perform. If something feels off, adjust. Personas should evolve based on what’s actually happening out there.

            Also READ: The UK Real Estate SEO Blueprint How to Rank #1 on Google & Generate Free Leads

            Creating a User Persona Step 5: Put Them to Work

            Creating personas is only half the job. The real magic happens when you use them — in your copy, campaigns, landing pages, even product decisions.

            Here’s a practical example:

            We created two different landing pages for two distinct personas (the personas mentioned above):

            One for Secured Passive Income Seekers
            Another for Aggressive Wealth Builders

            Each page had different messaging, tone, and CTAs, and each one spoke directly to the needs and mindset of that specific group.

            Curious how we consistently drive 10X conversions and skyrocket ROI from 396% to over 1,600%?

            Discover the exact process behind these results in a personalised, high-impact Strategy Session — designed to uncover hidden opportunities, fix what’s holding you back, and map out your next level of growth.

            Creating a User Persona Step 6: Keep Them Fresh

            People change. Markets shift. Tech evolves.

            That’s why you should revisit your personas at least every quarter. Update them based on new insights, behavior shifts, or any major market changes.

            Keyaway

            By now, you’ve seen that building user personas isn’t just about ticking boxes on a worksheet.

            It’s about truly understanding the people behind the data—their fears, goals, routines, and motivations—and using those insights to craft sharper, more relevant marketing.

            From research and segmentation to building dynamic profiles and putting them into action, every step brings you closer to a real connection and better conversions. 

            And remember: personas aren’t static. 

            The smartest brands treat them as living, evolving tools—shaped by new insights, behaviours, and feedback over time.

            So, whether you’re selling real estate, SaaS, or something entirely different, know your people, speak their language, and never stop learning from them.

            That’s how you turn strategy into real marketing wins.

            Want help building user-intent landing pages that actually convert?

            Book a free 1-hour Strategy Session, where we’ll walk you through a proven framework to boost your conversions and uncover new revenue pathways.

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