AstroLondon Case Study
An Artificial Grass company in London whose leads dried up because of outdated website with new Conversion Ready Design, his lead count grew by 7 times and profit by 5 times.
Lead Generating Website Design CASE STUDY
OLD SITE STATS
BEATING COMPETITORS WITH LOW PRICES
To grab user's attention
Conversion Ready Design
benefits to users
NEW SITE STATS
Separate landing page for different businesses
Our Design Process
Soul of web design
4 Hours Call
25,000 SQM INSTALLATION
Ryan, the founder of AstroLondon have a deep ancestral connection with landscaping.
His grandfather was a Landscape architect and from there his passion and love for garden begun. He loves transforming gardens for his clients.
What is your age?
What is your profession?
How many children do you have?
Do your have any pet?
Do you love nature and landscaping?
What type of house of do you own?
Do you prefer call,email,or meeting in person?
What are you pain points for installing artificial grass in your garden?
Do you follow DIY for installation or want professionals to do it for you?
Do you do maintenance on your own or want professionals to do it for you?
How much you are willing to pay for insatalling artificial grass at your place?
What is your age?
What is your job title?
What industry or sector does your company operates in?
What are you revenues generated on a monthly or annual basis?
Do you prefer call,email,or meet in person?
Do you have artificial grass garden in your premises?
Would you like to get rid of muddy garden and get a cost effective artificial grass garden in your permision to cut cost?
Have your had any issues will working with the artificial grass vendor in past?
What issues you had in past while working with a artificial grass vendor?
How often your organization do the maintenance work of artificial garden?
“A happy family is heaven on earth”
Tim Petersen is a dentist, married with twin boys. He also has a dog. He always looks forward to spending time with his wife, twins and pet dog, over the weekends. However, every Saturday morning, he has to mow and water the garden. He is looking for a cost-effective replacement for his current garden.
He requires an artificial garden that is low-cost and serves the needs of his family and pet dog.
His children get filthy and bruised when playing in the current garden.
Naturally, dogs hate wet environments, so in the wet season, the pet dog hardly goes out to play.
Costs of gardening tools, inputs and maintenance are too high.
He is unable to maintain the garden regularly and in a timely manner.
The children prefer spending time indoors watching TV or playing video games.
Poor drainage deters the dog from going out to play in the wet season.
He has to forego important budgetary needs to pay for gardening costs.
Professional Loving Playful
Janet Woods is the CEO of Enchanting Events. The company specializes in hosting wedding events. Clients expect a venue with a magical and memorable aesthetic appeal. Getting such venues is occasionally a challenge give the budgetary constraints some clients have. She needs a flexible event.
Need artificial grass that can be quickly set up changes according to the wedding theme.
Wedding venues have fixed grounds and some clients want unique settings.
She requires artificial grass which dries up fast, even if it rains the night before the event.
She needs a venue that is fully under her control.
She is unable to fully meet the theme of the wedding due to fixed venue designs.
Newlyweds would rather pay more for an exclusive and unique venue.
Poor drainage sometimes forces her to change venues if it rains the night before.
She needs a setting that can be quickly redesigned.
Enchanting Professional Energetic
“Goal without a plan is just a wish”
Keyword research current situation
For keywords that AstroLondon currently rank on google, it gets them just 4 leads / month
Volume to traffic
Current conversion 2%
Profitable Keywords ROI
With new keywords that we will get AstroLondon rankon google, will get them just 122 leads / month
Traffic at 5% CTR
Expected conversion 10%
Total jump in
If client promote these profitable keywords via google AdWords, then they have to spend
to get this much of traffic
AdWord Budget : 2000 GBP
Number of clicks : 1400
Number of Leads @ 10% traffic to lead : 140
Lead to Sale @ 20% : 28 Orders
Average Order Value : 2500 GBP
Total Revenue : 70,000 GBP
Profit @ 30% margin : 21,000 GBP
Even at 50-80% errata, AdWord will have 200-500% ROI
Low FI wire frame
High FI wireframe
London’s most affordable artificial grass installer
Lowest Price Guaranteed
AstroLondon helps you cut cost with professional artificial grass installation and maintenance service at lowest price guaranteed. Solar saves you money on electricity bill. Artificial grass save on water bills & maintenance overhead. We have decades of experience in artificial grass design, installation and maintenance.
1 sqm of real grass takes up 200 liters water per year.
Colors & Typography
Start the Project to grow your bottomline
We are really excited and raving to help you grow your businesses with a fully functional, aesthetically pleasing, easily navigated, user-friendly and fully responsive website.
Why wait any longer?