search engine optimisation

10 Google’s SEO Guidelines To Improve Your SEO Strategy

9-MINUTES READ

Table of Contents

2x Your Revenue With A Proven Strategy For Free

Serious about growing your business? Let’s plan exactly how to get you more leads, sales, and results—faster.

    Search is evolving. AGAIN.

    But this time, Google isn’t just making small tweaks—it’s overhauling the entire control panel. With huge updates focusing on user experience, AI interpretation, and data privacy, SEO is entering a whole new era.

    I see many people still using those same old 2020 tactics, relying on outdated methods that no longer align with what Google values today. 

    The truth is, if you’re still optimising like it’s 2020, you’re not just behind the curve—you’re invisible.

    Let’s break down the latest Google SEO guidelines and explore how they’ll shape your SEO strategy moving forward.

    Google SEO Update #1: Key UX Update

    In 2025, Google announced to focus on the key UX metric of LCP, FID, and CLS. These are the three user experience metrics that now have a direct impact on your rankings.

    Key Metrics:

    Marketing Research & Strategy

    Starting at £4,995

    We help you understand your market and build smart strategies to attract more customers and grow faster.

      438%

      ADWORDS ROI

      44%

      Cut Ad spend

      What’s new:

      Google now prioritises UX-first indexing—meaning if your site doesn’t meet these thresholds, even high-quality content may be demoted in the rankings.

      Actionable Fixes:

      Google SEO Update #2: E-E-A-T 2.0

      Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is sharper than ever.

      The March 2025 update especially hit hard for YMYL (Your Money, Your Life) sites—think health, finance, law—where firsthand experience is now just as critical as expertise.

      What’s changed:
      What you should do:

      Digital Marketing, SEO & PPC

      Starting at £4,995

      Google SEO Update #3: AI-First Search

      Google’s Gemini and MUM (Multitask Unified Model) technologies now power the majority of complex queries, shifting the SEO landscape toward semantic understanding and multimodal input.

      What it means:
      How to adapt:

      Google SEO Update #4: Privacy-First SEO

      As third-party cookies are phased out, SEO strategies must now revolve around first-party data and contextual targeting.

      What’s changing:
      So, what do you need to do?

      Google SEO Update #5: Help Google Discover Your Content

      Google finds most web pages through links. So make sure your site is accessible, internally linked, and promoted.

      Google SEO Update #6: Structure Your Site Logically

      Organising your site helps both users and search engines.

      Google SEO Update #7: Create Unique, Valuable, and People-First Content

      Quality content still rules SEO. Focus on:

      Google SEO Update #8: Expect and Use the Right Keywords

      Put yourself in your audience’s shoes, and THINK

      What would they search for?

      Google SEO Update #9: Optimise Images and Multimedia

      Images and videos can help your content stand out in search—if done right:

      Google SEO Update #10: Keep Ads and Popups in Check

      Well, 

      Ads are absolutely fine. But don’t let them ruin the experience.

      Here’s what you can simply follow- 

      TL;DR – How to Future-Proof Your SEO Strategy in 2025

      Final Thoughts

      SEO isn’t a one-and-done deal. 

      It takes time for changes to show results. Some adjustments may take days, while others could take months. 

      But never be discouraged. 

      I would suggest you to keep an eye on your performance regularly. Use tools like Google Search Console and Analytics for this.

      They’re your best friends when it comes to understanding what’s working and what needs a little fine-tuning.

      With each Google Core Update and shifts in the Google ranking algorithm, it’s crucial to stay flexible. 

      Don’t be afraid to experiment. It’s important that you keep tweaking, testing, and optimising along the way. 

      Remember, 

      The key is to stay patient and focus on long-term value. Short-term tricks might give you a temporary boost, but it’s the steady, sustainable strategies that will make your site thrive in the ever-evolving Google algorithm.

      Want to 10x Your Conversions with Google’s Latest Updates?

      We’re offering an exclusive session where we dive deep into the latest Google updates and share how we’ve used them to 10X conversion rates for our clients. 

      In this session, you’ll get actionable insights on-

      Plus, we’ll walk you through the exact strategies that have delivered real, measurable results. 

      If you’re ready to take your SEO game to the next level and start 10Xing your conversions, then simply drop your email below, 

      And we’ll send you an exclusive invite to the session. 

      It’s time to turn your SEO efforts into results that speak for themselves!

      Grab Freebies Worth £330

       Free FeaturesFreebies
      Stock Image70+ Free Image£36
      ThemeLifetime Theme License£169
      BuilderBuilder with license£40
      VPS Hosting1 Year VPS Hosting£45
      Analytics & WebmasterGoogle Analytics & Webmaster
      Free SSL SetupHTTPS Free SSL Setup£40
      Total Freebies£330

      Grab Freebies Worth £693

       Free FeaturesFreebies Worth
      Stock Images70 Professional royalty free stock images£29
      Hosting1 year SSD hosting on VPS server£43
      SSLOpen SSL and Https setup
      On-Page SEOFree meta tags & content optimisation to boost site visibility and get Page 1 Google Ranking.£300
      Google IntegrationFree Google Analytics and webmaster integration to track your traffic.
      Live ChatFree Live chat integration to convert your traffic.
      Website Editor1 year free access to Front-end editor to edit the site yourself.£36
      Keyword Research4 hour free research to suggest you some low competition long tail and localised keywords£72
      Competitor Research4 hour free competitor research£72
      Strategy8 hour free strategy to suggest you ideal UX£141
      Total Freebies£693
      ×