Typically not being considered a part of website designing which is oftentimes restricted to only technical aspects, website content is as important as any other phase of website development and designing is.
Though, visuals and images are essentials to any website as these are the first thing that visitors see when he views the website. The way a website design has been done forms the initial impression. However, after the initial impression Content is the king, as it plays the most significant part. For it is the content that connects to the visitor and keep them interested and bring them back to the website for more each time.
For any website having a relevant and up-to the mark content is as essential as the aesthetics in the designing of the website that serves for a perfect user interface.
Lets ponder on ‘Why people chose to go to a website?’ The reason is for the search of information. They type in a URL, choose a bookmark, click on a link or simply put in keywords or key phrases in the search engines. Therefore, most of websites get the traffic from people in search of some or the other information on the web. Google now a day’s scan the whole web pages and the content they hold, therefore your website stands a better chance to be returned as a search result if it has appropriate, relevant and quality content. The more relevant your website content is to the search requested, the higher your page will appear in the results.
Once your website has quality and relevant content, other sites may want to attach to the content of your website and this too will in-turn get you more traffic and better rank on Google.
Usually, in the internet marketing industry content is treated as a separate entity aside optimization. However, the matter of fact is that website content comprises the foundation of your website. If your website hold the engaging and relevant content, it won’t matter much if the search engine optimization & SEM is performed or no. It will eventually get onto the page one of Google. People often mistakenly take SEO as the only reason to write. However, this nowhere is the case. Search Engine Optimization (SEO) is done to increase your website and its content’s visibility across the web-sphere, where more and more people can read it.
Your website performance is highly influenced by the content it has and that is what it takes you to the better ranking. If you have useless or irrelevant content on the website, the users will chose to make a switch, hit the back button from your site and search for the more relevant information on your competitor sites may be. There is when the users are bouncing back from your website and your bounce rate goes miles up.
On the other hand, the best content can do is to engage people so much so as they become the return visitors to the site or bookmark or favorite it. This way the more people your site engages, the more you help by providing valuable content the bigger your reward will be. Want better conversions try helping people conquer their problems.
At the end, the conclusion is that you must commit to memory; content is the essence of your website. Whichever way you chose to beautify your website, no matter how good your design is or how fast your site is, the only thing that people will come back to your website for is its CONTENT and it is the only King!