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Website – Your business card

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Does your company have a website? If yes, do you know what purpose does it solve for you? If not, it’s vital to be aware of their purpose prior to have you own website design done so you don’t inadvertently undermine your efforts.

 

credofy_ website designing

 

Whether a website belongs to an individual, a business organization, to a non-profit organization or government; it serves a lot of different functions and is focused to provide information to current and potential clients and to promote and market the organization or for making sales. In spite of what purpose it solves for you, a good website is the face to your company and is another form of a ‘Business Card’.

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Content – The King of web development!

website design

Typically not being considered a part of website designing which is oftentimes restricted to only technical aspects, website content is as important as any other phase of website development and designing is.

Though, visuals and images are essentials to any website as these are the first thing that visitors see when he views the website. The way a website design has been done forms the initial impression. However, after the initial impression Content is the king, as it plays the most significant part. For it is the content that connects to the visitor and keep them interested and bring them back to the website for more each time.

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For any website having a relevant and up-to the mark content is as essential as the aesthetics in the designing of the website that serves for a perfect user interface.

Lets ponder on ‘Why people chose to go to a website?’ The reason is for the search of information. They type in a URL, choose a bookmark, click on a link or simply put in keywords or key phrases in the search engines. Therefore, most of websites get the traffic from people in search of some or the other information on the web. Google now a day’s scan the whole web pages and the content they hold, therefore your website stands a better chance to be returned as a search result if it has appropriate, relevant and quality content. The more relevant your website content is to the search requested, the higher your page will appear in the results.

Once your website has quality and relevant content, other sites may want to attach to the content of your website and this too will in-turn get you more traffic and better rank on Google.

Usually, in the internet marketing industry content is treated as a separate entity aside optimization. However, the matter of fact is that website content comprises the foundation of your website. If your website hold the engaging and relevant content, it won’t matter much if the search engine optimization & SEM is performed or no. It will eventually get onto the page one of Google. People often mistakenly take SEO as the only reason to write. However, this nowhere is the case. Search Engine Optimization (SEO) is done to increase your website and its content’s visibility across the web-sphere, where more and more people can read it.

Your website performance is highly influenced by the content it has and that is what it takes you to the better ranking. If you have useless or irrelevant content on the website, the users will chose to make a switch, hit the back button from your site and search for the more relevant information on your competitor sites may be. There is when the users are bouncing back from your website and your bounce rate goes miles up.

On the other hand, the best content can do is to engage people so much so as they become the return visitors to the site or bookmark or favorite it. This way the more people your site engages, the more you help by providing valuable content the bigger your reward will be. Want better conversions try helping people conquer their problems.

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At the end, the conclusion is that you must commit to memory; content is the essence of your website. Whichever way you chose to beautify your website, no matter how good your design is or how fast your site is, the only thing that people will come back to your website for is its CONTENT and it is the only King!

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Website – a digital experience

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Despite being in this industry for a long a time, I never put a question to myself that ‘What is a website?’ What is website design?’ or simply ‘what is design?’. Let’s begin with website – “Website is a collection of web pages prepared and maintained as a compilation of information by a person, group, or organization”. Then what is website design or web design? Here we know what web is but have you ever thought of what design exactly is? Put up this question to 5 different people and you’ll get 5 distinct answers. You may find countless definitions of design on the web too.

A design is an outline, sketch, or plan intended for a specific purpose in the web language. Similarly it has its significance in the website design.

Oftentimes, a website design is usually taken as a visual aspect only. However, it involves much more than that such as its usability, navigation, audience and their surfing habits, layout, accessibility and many other logics put together to make the user experience superior. A single website is put together with so many design elements such as information construction, website structure, user interface, website layout, colors, contrasts, fonts and images as well as icons design. All the components are combined with the basic principles of design to be able to create an outstanding output that matches with the set objectives for the website.

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However, these days only a good website design with groovy images, fabulous colors and as much as necessary content is not enough for the consumer’s best digital experience. Even the fanciest websites do not make it to the list of best websites, as they do not provide the visitors with easy to use format and sensible content. The consumers have set very high standards for any website performance. They usually don’t spend more than few seconds on a website if it doesn’t load quickly, in other words if it is slow they do not mind switching to the other websites instantaneously, that offer the similar information they are looking for. Also, with the advent of technology, quicker networks today’s end user does not want to feel the difference in experience while browsing a site on the web or on a hand held devices. There is negligible scope for any website to survive if it is slow or is not providing trustworthy information of value to visitors in a wise and easy-to-use format. Since there is no dearth of choices of sites for consumers online, they do not want to spend their time on sluggish websites.

website design credofy

It is not easy providing a great digital experience to your audiences. How a website performs is considered so vital these days that it has become a priority for achieving the success. To have a website designed perfectly it requires loads of effort and involves considerable planning and it takes into account not just how a website looks, but demands for the best of content, nature, easy to use navigation and how the information has been arranged.

 

The era has arrived where the designer should be so equipped that he should be able to design a website that should respond differently when viewed on devices of different dimensions but should be equally easy to use on each.