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Insight into why it is important to have a fast loading website

website designing

No doubt that your website design is modern, creative, have got great content and perfect navigation. You are self starter and work really hard. You have build up quite a good number of audiences for you website or for your blog and they like coming back to your site for more, interact and comment. website designing

But regardless of all this, your website is not fairing that great or have held up for some reason. Your good number of visitors has started to drop and your rankings are decreasing, sales have declined. The hideous reality is that your website is not rising to any further extent and has suffered stagnancy. Seems like a strange thing to worry about, right? But the matter of fact is that all this is happening because the speed of your website sucks and it affects all the other factors relating to your once-upon-a-time doing very well website.

It’s sensible to assume that a website’s loading time is extremely important for any business, be it big or small. All of us are very well aware that users hate to wait for the web pages to load. Many a times to make our website look appealing we tend to have room for more content to the pages, heavy images, ingenious functionality and aesthetically pleasing designs, not caring much about how slow it will make the web-page to load. Unfortunately, visitors tend to care more about the page load speed then all the pomp and show in the website design. Moreover, page load time is one of the important factors considered in the Search engine optimization for rankings.

Quick-loading websites for sure perform better and in turn have a significant effect on every metric you be concerned about, such as search ranking, better-quality user experience, and enhanced user engagement and as a result higher conversions and more revenue.

And with this the entire business fraternity have concluded that – faster the website, higher the conversions.

Page loading time matters most today than ever before, below are some reasons that states why.

  1. User experience: Page load time is a major causative factor to page desertion or abandonment. The average number of people visiting any website does not have the patience for a page that takes forever to load. People usually look forward to a fast user experience and when they fail to get that they do not hesitate to step back and look for a better loading website providing same services. That’s termed as a bounce rate. Moreover, in the quickly emerging mobile markets, typically half of the strength around us browse internet on their hand-held devices on the go. In such case it becomes imperative to get the website load speed improved. Doing so will rally round your users to better engage with your website, and you’ll get to see more conversions from your audience. 
  2. AdWords Score: Another factor that can affect your business is AdWords score which is a key component that Google considers for any landing page experience. Therefore, keep in mind better a page performs, the better your Quality Score will be. On top of it, Quality Score coerce your CPC, which is directly related to your ad cost, better the page speed, lower is your advertising costs. Website designing
  3. Better search rankings: Another area where page load speed is a prominent factor considered, is rankings in Search engine optimization. Google’s ranking algorithm for desktop and mobile follows it religiously. Better ranking here would be attained by having a better optimized page. Whilst, this won’t guarantee of rank one but will be of some advantage otherwise.

 

 

 

 

 The major factors that bound the page speed are:  

  1. Big images: Large-sized, high-resolution images take many folds longer to load when compared to normal images. This slows down page rendering. This can however be improved by compressing the images, modify compressed images so that they look appropriate on the website while scalling and finally make a CSS sprite (One large images comprising many smaller ones) for all the images.
  2. CDN: Why content delivery network is essential? Because any CDN encompass numerous networks across the globe and thus reduces server load. Moreover, when experiencing huge traffic on the website it prevents the crash and it enhance content delivery and increases the speed of the website. It is also offers security from the potential threats online.
  3. Too many ads: Slow loading ads are the major contributor to limit the load time of a web page.
  4. Incompatible browsers: While have a website designed, it is imperative to test it for the compatibility across major web browsers, else it would back fire and harm your business.

All the above and many more such factors are major bandwidth burglars. To have a web-page load smoothly is it advisable to get rid of these and you can build and maintain a fast loading website that can earn you reputation and revenue at the back of your hand.

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Crafting an effective mobile strategy – and how important it is?

mobile applications

Read it sometimes ago in one of the studies by Gartner that “Website design that is not formatted for a smaller screen will become a market barrier…” It’s been some years now that the mobile applications have made a prominent place for them in the market.

When marketing a business, it’s wise to include social media, paid search, review sites and, most pertinently, mobile. Mobile marketing strategies are gaining momentum due to the ever increasing use of mobile devices by consumers. These days more than half of the internet browsing is done on the mobile devices. Hence, it is absolutely important to have a website and that too the one that’s optimized for mobile use or even a mobile applications.

website design credofy

The time is changing tremendously and we have already left behind the time when it wasn’t clear why it is important for our business to be mobile and how it can change the functioning of the business in various ways. Today everyone understands and is quickly adapting to the demand of the changing times. By now most of the companies have already gone ahead with having their initial mobile applications and others are gearing up to have one. However, out of the ones who have already experimented with the apps later realized that they have chosen to have a mobile application without having properly strategizing for it and those who have some strategy in place do not know yet how effective it proved for their business.

Therefore, as it is a need of the hour to have the mobile web and mobile applications it is equally important for them to craft and effective strategy beforehand.

It is critical to understand well in advance as how to build and effective strategy? Here are some tips for you:

  1. Just having an app is not effective: More than 20% mobile applications in the mobile market are never downloaded and this clearly says that just having an app is not enough. For getting into the perfect grove of getting an effective app that gets you some ROI is to understand well in advance the consumer behavior and how? what? Do they do to get the information about your business? Most likely consumers resort to checking out your website either on the web-browser or now on mobile webs. So, first step here is to have a responsive design of a website (Our another post on responsive design)

    It’s critical to understand that these days customers to have set standards In terms of what they expect out of what a mobile website does and provides as compared to their desktop counterparts. Once all this is on track we can get to see impressive conversion rates from out targeted mobile audience.

  2. Understand the ROI: People these days are using mobile devices to browse the net, connect to social media, shop unparallel and this is only slated to grow more from here. One of the tips to consider while strategizing is to know how the competitors are doing in this regard. What kind of mobile applications do they have, how good their responsive website is. This can give you the insight as to what is there in the market already and what you need to do to stay ahead in the competition.

  3. Understanding mobile marketing tricks: Mobile web is not just about the mobile applications and the responsive websites but it can do lot more than that. So, it is imperative to understand what tools and tactics you can choose to promote your business. One such is to know completely of various sources compatible with various hand-held devices that customer make use of. Another is directing the potential customers to your landing page; hence it is equally important to make use of mobile optimized landing page in an effective way so that the conversion rates get high.

  4. Right technology: The most critical part of mobile strategy is to zero down on the right approach for building apps. Developing a mobile app is extremely different from developing for web or desktop. There are countless options available for creating mobile applications; however, it depends on requirement to requirement due to cost involved at various stages of its lifecycle. The effective way is to find out the total cost of ownership of that app for various development options that you have zeroed upon. This will include comparing the software, implementation, expected maintenance after the delivery, security, support and service agreements etc.mobile applications

Considering all the above and some more can help you stay focused and craft an effective mobile strategy for your business. Going forward you can let us know if you already have a strategy in place for mobile applications or are looking to have one. We would be delighted to help you in any way we can.

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Website – Your business card

credofy_ website designing

Does your company have a website? If yes, do you know what purpose does it solve for you? If not, it’s vital to be aware of their purpose prior to have you own website design done so you don’t inadvertently undermine your efforts.

 

credofy_ website designing

 

Whether a website belongs to an individual, a business organization, to a non-profit organization or government; it serves a lot of different functions and is focused to provide information to current and potential clients and to promote and market the organization or for making sales. In spite of what purpose it solves for you, a good website is the face to your company and is another form of a ‘Business Card’.

Click here to read complete article

website designing

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Web design trend

Web design trends

The last quarter of any year is a perfect time to look back on the present year that is passing by too quickly and think about a new year that is ahead of us in few months time. In the past few years the web has changed immensely for the designers and developers and with each passing year the web designing trend keeps on upgrading. We have chalked out a few website design trends that we anticipate to stand out in web design in 2015.

Let’s look at some of the anticipated web design trends that will either stay back or will come up in 2015:

Flat design – Flat design is getting lots of love from the designers and will continue the same in the year to come. Do not mistake it for being just another fad as it certainly is not. Flat design is all about keeping it clean, simple, and minimalistic yet modern.

The reason why everyone wants to have a flat design for their websites is that it looks neat, bright because of more white space and posses no clutter. Moreover, it often uses bright colors to accentuate a plain layout. It has been the talk of the design world for most of 2014 and we foresee the designers to persist utilizing it in 2015 as well.

Flat design

Pictures speak the most universally understood language – In the upcoming years pictures will form a more prominent place in the web design; to be precise large pictures. These large pictures or images would be seen on the homepage of the websites. To top it all we will see more images that are played with things such as color overlays or are blurred images, or even images that are evocative of Instagram images with filters. These are called manipulative images and they will find a place for themselves in the coming year.

Website designing

Responsive design – Since smartphones and tablets are selling like hotcakes, web design is already witnessing a switch from only desktop designs to the ones that can be viewed on various other devices. Due to huge market potential, now a day’s more and more people are browsing on the devices like mobile phones, tablets etc sidelining the traditions computers. It is anticipated that the mobiles and other hand-held devices will surpass the use of computers and laptops in 2015. This should be alarming for the website designers as well those who own outdated traditional websites.

To cater to the user demands designers are on their toes to adapt themselves and learn the fundas of responsive design, that works equally well on a desktop, a laptop, a mobile device or any other compatible hand-held device. One of the major trends in 2014, responsive web design trend will be reinforced in 2015 and will most likely stay in the year to come.

Responsive web design

Increased use of Infographics – Infographics or information graphics are graphic representation of any type of information be it some complex data or piece of textual information. Infographics have the ability to present complex information in a clean understandable manner and in a small space. It makes large data sets coherent. It presents the information in an eye-catchy form and they do not cost bomb. That is the reason they are quite popular amongst the business owners. There is even a science behind well-designed info graphics to make them more compelling.

Creative designers usually create a story around the facts and data and this way imparts loads of information in a simple way with infographics. It is an effective way of communicating large pieces of data.

Credofy Infographics

Typography getting into the mainstream – Like the content is for a website, typography is for web-design. Rich typography has been a rave in 2014 and is now getting into mainstream.

 

Traditional fonts have lost their charm and avalanche of high-quality fonts are available at a very affordable price. Thus, typography will continue to be a dominating design element in 2015.

Watch instead of reading – In the coming year we will be witnessing an increased focus on using video to tell a quick story than to write a 10 pager to explain it. Video can be an effective way of communication and can work great when there is a complex topic to be explained. Videos are something that you’ll see in abundance across the web. It is getting increasingly popular and easier to get a professional video done and have it on you website, share it on social networking websites so on and so forth.

Video_Credofy

Hopefully, above article can shed some light on the anticipated web design trends that lies ahead of us in future. In case you feel that I may have forgotten something, feel free to scribble in the comments below.