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Insight into why it is important to have a fast loading website

website designing

No doubt that your website design is modern, creative, have got great content and perfect navigation. You are self starter and work really hard. You have build up quite a good number of audiences for you website or for your blog and they like coming back to your site for more, interact and comment. website designing

But regardless of all this, your website is not fairing that great or have held up for some reason. Your good number of visitors has started to drop and your rankings are decreasing, sales have declined. The hideous reality is that your website is not rising to any further extent and has suffered stagnancy. Seems like a strange thing to worry about, right? But the matter of fact is that all this is happening because the speed of your website sucks and it affects all the other factors relating to your once-upon-a-time doing very well website.

It’s sensible to assume that a website’s loading time is extremely important for any business, be it big or small. All of us are very well aware that users hate to wait for the web pages to load. Many a times to make our website look appealing we tend to have room for more content to the pages, heavy images, ingenious functionality and aesthetically pleasing designs, not caring much about how slow it will make the web-page to load. Unfortunately, visitors tend to care more about the page load speed then all the pomp and show in the website design. Moreover, page load time is one of the important factors considered in the Search engine optimization for rankings.

Quick-loading websites for sure perform better and in turn have a significant effect on every metric you be concerned about, such as search ranking, better-quality user experience, and enhanced user engagement and as a result higher conversions and more revenue.

And with this the entire business fraternity have concluded that – faster the website, higher the conversions.

Page loading time matters most today than ever before, below are some reasons that states why.

  1. User experience: Page load time is a major causative factor to page desertion or abandonment. The average number of people visiting any website does not have the patience for a page that takes forever to load. People usually look forward to a fast user experience and when they fail to get that they do not hesitate to step back and look for a better loading website providing same services. That’s termed as a bounce rate. Moreover, in the quickly emerging mobile markets, typically half of the strength around us browse internet on their hand-held devices on the go. In such case it becomes imperative to get the website load speed improved. Doing so will rally round your users to better engage with your website, and you’ll get to see more conversions from your audience. 
  2. AdWords Score: Another factor that can affect your business is AdWords score which is a key component that Google considers for any landing page experience. Therefore, keep in mind better a page performs, the better your Quality Score will be. On top of it, Quality Score coerce your CPC, which is directly related to your ad cost, better the page speed, lower is your advertising costs. Website designing
  3. Better search rankings: Another area where page load speed is a prominent factor considered, is rankings in Search engine optimization. Google’s ranking algorithm for desktop and mobile follows it religiously. Better ranking here would be attained by having a better optimized page. Whilst, this won’t guarantee of rank one but will be of some advantage otherwise.

 

 

 

 

 The major factors that bound the page speed are:  

  1. Big images: Large-sized, high-resolution images take many folds longer to load when compared to normal images. This slows down page rendering. This can however be improved by compressing the images, modify compressed images so that they look appropriate on the website while scalling and finally make a CSS sprite (One large images comprising many smaller ones) for all the images.
  2. CDN: Why content delivery network is essential? Because any CDN encompass numerous networks across the globe and thus reduces server load. Moreover, when experiencing huge traffic on the website it prevents the crash and it enhance content delivery and increases the speed of the website. It is also offers security from the potential threats online.
  3. Too many ads: Slow loading ads are the major contributor to limit the load time of a web page.
  4. Incompatible browsers: While have a website designed, it is imperative to test it for the compatibility across major web browsers, else it would back fire and harm your business.

All the above and many more such factors are major bandwidth burglars. To have a web-page load smoothly is it advisable to get rid of these and you can build and maintain a fast loading website that can earn you reputation and revenue at the back of your hand.

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Crafting an effective mobile strategy – and how important it is?

mobile applications

Read it sometimes ago in one of the studies by Gartner that “Website design that is not formatted for a smaller screen will become a market barrier…” It’s been some years now that the mobile applications have made a prominent place for them in the market.

When marketing a business, it’s wise to include social media, paid search, review sites and, most pertinently, mobile. Mobile marketing strategies are gaining momentum due to the ever increasing use of mobile devices by consumers. These days more than half of the internet browsing is done on the mobile devices. Hence, it is absolutely important to have a website and that too the one that’s optimized for mobile use or even a mobile applications.

website design credofy

The time is changing tremendously and we have already left behind the time when it wasn’t clear why it is important for our business to be mobile and how it can change the functioning of the business in various ways. Today everyone understands and is quickly adapting to the demand of the changing times. By now most of the companies have already gone ahead with having their initial mobile applications and others are gearing up to have one. However, out of the ones who have already experimented with the apps later realized that they have chosen to have a mobile application without having properly strategizing for it and those who have some strategy in place do not know yet how effective it proved for their business.

Therefore, as it is a need of the hour to have the mobile web and mobile applications it is equally important for them to craft and effective strategy beforehand.

It is critical to understand well in advance as how to build and effective strategy? Here are some tips for you:

  1. Just having an app is not effective: More than 20% mobile applications in the mobile market are never downloaded and this clearly says that just having an app is not enough. For getting into the perfect grove of getting an effective app that gets you some ROI is to understand well in advance the consumer behavior and how? what? Do they do to get the information about your business? Most likely consumers resort to checking out your website either on the web-browser or now on mobile webs. So, first step here is to have a responsive design of a website (Our another post on responsive design)

    It’s critical to understand that these days customers to have set standards In terms of what they expect out of what a mobile website does and provides as compared to their desktop counterparts. Once all this is on track we can get to see impressive conversion rates from out targeted mobile audience.

  2. Understand the ROI: People these days are using mobile devices to browse the net, connect to social media, shop unparallel and this is only slated to grow more from here. One of the tips to consider while strategizing is to know how the competitors are doing in this regard. What kind of mobile applications do they have, how good their responsive website is. This can give you the insight as to what is there in the market already and what you need to do to stay ahead in the competition.

  3. Understanding mobile marketing tricks: Mobile web is not just about the mobile applications and the responsive websites but it can do lot more than that. So, it is imperative to understand what tools and tactics you can choose to promote your business. One such is to know completely of various sources compatible with various hand-held devices that customer make use of. Another is directing the potential customers to your landing page; hence it is equally important to make use of mobile optimized landing page in an effective way so that the conversion rates get high.

  4. Right technology: The most critical part of mobile strategy is to zero down on the right approach for building apps. Developing a mobile app is extremely different from developing for web or desktop. There are countless options available for creating mobile applications; however, it depends on requirement to requirement due to cost involved at various stages of its lifecycle. The effective way is to find out the total cost of ownership of that app for various development options that you have zeroed upon. This will include comparing the software, implementation, expected maintenance after the delivery, security, support and service agreements etc.mobile applications

Considering all the above and some more can help you stay focused and craft an effective mobile strategy for your business. Going forward you can let us know if you already have a strategy in place for mobile applications or are looking to have one. We would be delighted to help you in any way we can.

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Website – Your business card

credofy_ website designing

Does your company have a website? If yes, do you know what purpose does it solve for you? If not, it’s vital to be aware of their purpose prior to have you own website design done so you don’t inadvertently undermine your efforts.

 

credofy_ website designing

 

Whether a website belongs to an individual, a business organization, to a non-profit organization or government; it serves a lot of different functions and is focused to provide information to current and potential clients and to promote and market the organization or for making sales. In spite of what purpose it solves for you, a good website is the face to your company and is another form of a ‘Business Card’.

Click here to read complete article

website designing

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Infinite scrolling on the website

Infinite scrolling on the website

Infinite scrolling is an ongoing trend these days for most of the website designing and is becoming increasingly popular. This kind of scrolling came into being from social networking websites such as Twitter, LinkedIn etc. The basic idea behind using infinite scrolling on the websites is to get rid of the ‘Pagination’ i.e. the requirement to click while browsing between the pages. Once you finished reading the content visible on the screen and scroll down, more content will keep appearing without the need of click or moving on to the next page.

Infinite scrolling on the website

Today, we are in the era of responsive website designs where you can browse the websites on the desktop, smartphones, notebooks or other compatible hand held devices. In such case it is of utmost importance to provide the user with an equally pleasing experience on all the devices. Here where infinite scrolling is working best. Most of the devices today are using touch technology. For small screen devices it will be quite a tedious task to tap on to the links to move to the next page, here infinite scrolling plays the genius and provides a convenient user experience.

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Common Myths about responsive web designs

responsive website
Not too much time before, responsive websites design (RWD) had been significantly less a buzz word circling the web development and design. Today, we are not anticipating but living in the time where the concept of responsive websites has been embraced well and made a reality. RWD is the answer to the query of how to develop simple signal websites that help web browsing accessible across the various available gadgets, from Smartphones to desktops to tablets to other hand-held devices.
responsive website

Website design_Credofy

 

 

 

 

 

 

 

 

 

Let’s take a look at some of the common myths surrounding the responsive website design.

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SEO Trends and its ever changing landscape

Search Engine Optimization

Today almost every business has its presence online. To keep up with the race it is important to make your presence felt in the web-sphere and to top it, it is essential to also keep up with the ever changing phenomenon – Search engine optimization trends. If you really do not want to miss on the opportunities you must wisely track the various changes Google keep making to its algorithm and adapt to it as soon as you can.

Almost passing the halfway through this calendar year, it is a good time to review what the SEO trend has been this year and what profound impact it had on the business.

With that in mind let’s evaluate the top SEO trends so far this year.

Content is still the king

Website content comprises the foundation of your website. If your website hold the engaging and relevant content, it will always provide decent SEO value for a business. The image centric content is a latest trend it involves some well-placed pictures to emphasize certain points. Content doesn’t only mean text in the form of article, whitepapers or blog posts, it is much beyond that. Images, videos, infographics etc are being used effectively as a medium to share important information and this adds a huge value to the SEO.

Social media – important than ever now

Social media have provided businesses with an overabundance of new opportunities that they can encash by producing relevant and engaging content that can first build up the audiences and then keep them glued. While the content on various popular Social Medias won’t directly affect the rankings, however it often builds brand equity and solves the purpose of reaching out to maximum amount of consumers.

To fully leverage this, it is vital to have social sharing buttons on the website so that the content can be shared with ease by consumers whenever it is required.

Mobile optimized websites

To ensure your SEO efforts are on right track, the most important trend today is to have a website that is optimized to run smoothly on hand-held devices. This will provide maximum SEO value than ever. A good ‘responsive website’ is the need of the hour with the ever increasing rate of usage of the Smartphones and other hand-held devices.

This radical growth opens up a huge opportunity for every business to make them available to the mobile users on the go. The mobile search is big and is going to continue getting bigger. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query. If your website is perfectly optimized for the hand-held devices, your business online presence would be much powerful and this will add value to the SEO.

Increased use of microdata

The next trend in line is the use of microdata. For Google’s better comprehension with the content it is a good practice to associate every entry with microdata, such as images, indicators showing length of the content, reviews etc.

In the days to come this is set to further expand and over time microdata will be an integral part of every entry on the web and this way the search results will continue to evolve. There are already and there will be more tools available in the market to suggest adding the necessary microdata.

With these interesting SEO trends the SEO professionals need to look forward at how this will impact the way people search and how it will impact their business.

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Videos – The future of the web

All of us are well aware of the fact that it’s much easier to comprehend the visual image than to read something. For this reason, online video is gaining strength as a source for content marketing. It is the most lucrative methods for communicating with audiences. According to a survey, if you don’t have a video on your website you are missing on 86% of visitors that prefer videos over text.

Having a video is not a new concept and has been there for years, various organizations across the globe have invested a great deal in corporate videos and it has emerged as a powerful tool. However, in the previous few years it has taken off really high. According to Cisco research, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.

YouTube has been ranked as number two search engine in the world according to the web it receives billions of views per day. Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. It also predicts that this will increase to 62% by 2015 and will grow so fast that two-thirds of mobile data traffic will be video by 2016. This stresses on the fact that we do not like to read anymore.

Earlier it has been said that “a picture is worth 1000 words,” on the other hand a minute of video is worth 1.8 million words according to Forrester Research.

Let’s look at some of the more valid reasons for why a video?

  1. Instead of static JPEGs, if you include videos of your product on your marketing page, to an audience it is the closest medium to reality.
  2. Having a video in the testimonials of your website, where a client is endorsing your product or a service imparts a much stronger message than seeing an endorsement in print.
  3. Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content
  4. It is proven fact that voice conveys rich information and it has an amazing way of converting information into meaningful content.
  5. Animated enlightenment have been shown to increase conversion rates
  6. It has been observed that people tend to establish an emotional connection more enthusiastically with video’s moving images and sound than other communication mediums.

If we look around ourselves, we will realize that, we rely so much on this practice. Fashion industry is thriving on the same concept. We often get influenced easily when we see a famous face from television endorsing a brand or wearing a designer dress and walking on the ramp rather than looking at the static image of the same dress. It is a proven fact that now a day’s a good video endorsement for a product could double or even triple the ’sale ability’ of the product.

The bottom line here is that the future of video in Web design is filled with possibilities. If you still feel that video is just another over hyped, passing fad, think again.

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Google’s new affiliation towards the ‘S’ – http’S’

Typically all the websites have been using the common http SSL also termed as ‘intermittent S SL’. Do you think it is that safe? The answer is No! Since, it protects only certain pages, like logins and transactions and the remaining site is completely exposed and vulnerable to attacks. It doesn’t provide any protection against data theft or hacking and is similar to the situation when in a bank you lock the main door and keep the lockers open.

The major search engine Google also is encouraging the use of https for every site, and few days back in one of its blog posts it mentioned that ‘We hope to see more websites using HTTPS in the future,” and also that “Security is a top priority for Google.” “We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google” wrote Bahajji and Illyes.

Google cares about security and to back the use of https has also announced to reward that completely secure websites will rank higher. The plan is to give more weight or better search ranking results to sites that are HTTPS encrypted.

So does https will affect search rankings? Yes, but probably not that much as Google described HTTPS has a “very lightweight” signal affecting very few searches. This is what it said – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. “

As part of its efforts to encourage the use of HTTPS for sites, Google will publish detailed best practices for the strategy in the coming weeks to help make TLS adoption easier, wrote Bahajji and Illyes. However, they have mentioned some basic tips to get started.

  • Deciding what kinds of certificates they need, whether they are single, multi-domain or wildcard certificates, while also ensuring they use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Website owners should also set up their HTTPS sites so they don’t block crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag

In all aspects it seems wise making a move from an “http” site to a fully “https” secure site. This way we can 100% ensure that every interface we had with every page of the website is completely encrypted. The cookies store a user’s session, protecting login and transaction areas alone doesn’t prevent hackers from stealing them and then using them to reestablish the website sessions and gain access to all kinds of sensitive data.

However, there is also a flip side to using https. The number one disadvantage can be that it is very costly as it requires the installation with an entrusted server and there your identity must be validated. The famous SSL providers charge exorbitant. Another downside that we could consider is how the websites perform; using HTTPS for a web request will be relatively slower than using HTTP. There would be more intensive CPU usage, required. Other downside is a lack of caching which will obviously affect speed. So, where there are some cons to using https there are pros as well of using the SSL. It is particularly required when there is a need of giving personal information. If you have a trust seal, definitely your customers will trust you even more and your business will be safe.

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Content – The King of web development!

website design

Typically not being considered a part of website designing which is oftentimes restricted to only technical aspects, website content is as important as any other phase of website development and designing is.

Though, visuals and images are essentials to any website as these are the first thing that visitors see when he views the website. The way a website design has been done forms the initial impression. However, after the initial impression Content is the king, as it plays the most significant part. For it is the content that connects to the visitor and keep them interested and bring them back to the website for more each time.

website design

For any website having a relevant and up-to the mark content is as essential as the aesthetics in the designing of the website that serves for a perfect user interface.

Lets ponder on ‘Why people chose to go to a website?’ The reason is for the search of information. They type in a URL, choose a bookmark, click on a link or simply put in keywords or key phrases in the search engines. Therefore, most of websites get the traffic from people in search of some or the other information on the web. Google now a day’s scan the whole web pages and the content they hold, therefore your website stands a better chance to be returned as a search result if it has appropriate, relevant and quality content. The more relevant your website content is to the search requested, the higher your page will appear in the results.

Once your website has quality and relevant content, other sites may want to attach to the content of your website and this too will in-turn get you more traffic and better rank on Google.

Usually, in the internet marketing industry content is treated as a separate entity aside optimization. However, the matter of fact is that website content comprises the foundation of your website. If your website hold the engaging and relevant content, it won’t matter much if the search engine optimization & SEM is performed or no. It will eventually get onto the page one of Google. People often mistakenly take SEO as the only reason to write. However, this nowhere is the case. Search Engine Optimization (SEO) is done to increase your website and its content’s visibility across the web-sphere, where more and more people can read it.

Your website performance is highly influenced by the content it has and that is what it takes you to the better ranking. If you have useless or irrelevant content on the website, the users will chose to make a switch, hit the back button from your site and search for the more relevant information on your competitor sites may be. There is when the users are bouncing back from your website and your bounce rate goes miles up.

On the other hand, the best content can do is to engage people so much so as they become the return visitors to the site or bookmark or favorite it. This way the more people your site engages, the more you help by providing valuable content the bigger your reward will be. Want better conversions try helping people conquer their problems.

website design

At the end, the conclusion is that you must commit to memory; content is the essence of your website. Whichever way you chose to beautify your website, no matter how good your design is or how fast your site is, the only thing that people will come back to your website for is its CONTENT and it is the only King!

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Website – a digital experience

website design credofy

Despite being in this industry for a long a time, I never put a question to myself that ‘What is a website?’ What is website design?’ or simply ‘what is design?’. Let’s begin with website – “Website is a collection of web pages prepared and maintained as a compilation of information by a person, group, or organization”. Then what is website design or web design? Here we know what web is but have you ever thought of what design exactly is? Put up this question to 5 different people and you’ll get 5 distinct answers. You may find countless definitions of design on the web too.

A design is an outline, sketch, or plan intended for a specific purpose in the web language. Similarly it has its significance in the website design.

Oftentimes, a website design is usually taken as a visual aspect only. However, it involves much more than that such as its usability, navigation, audience and their surfing habits, layout, accessibility and many other logics put together to make the user experience superior. A single website is put together with so many design elements such as information construction, website structure, user interface, website layout, colors, contrasts, fonts and images as well as icons design. All the components are combined with the basic principles of design to be able to create an outstanding output that matches with the set objectives for the website.

website design credofy

However, these days only a good website design with groovy images, fabulous colors and as much as necessary content is not enough for the consumer’s best digital experience. Even the fanciest websites do not make it to the list of best websites, as they do not provide the visitors with easy to use format and sensible content. The consumers have set very high standards for any website performance. They usually don’t spend more than few seconds on a website if it doesn’t load quickly, in other words if it is slow they do not mind switching to the other websites instantaneously, that offer the similar information they are looking for. Also, with the advent of technology, quicker networks today’s end user does not want to feel the difference in experience while browsing a site on the web or on a hand held devices. There is negligible scope for any website to survive if it is slow or is not providing trustworthy information of value to visitors in a wise and easy-to-use format. Since there is no dearth of choices of sites for consumers online, they do not want to spend their time on sluggish websites.

website design credofy

It is not easy providing a great digital experience to your audiences. How a website performs is considered so vital these days that it has become a priority for achieving the success. To have a website designed perfectly it requires loads of effort and involves considerable planning and it takes into account not just how a website looks, but demands for the best of content, nature, easy to use navigation and how the information has been arranged.

 

The era has arrived where the designer should be so equipped that he should be able to design a website that should respond differently when viewed on devices of different dimensions but should be equally easy to use on each.