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5 Consistent Steps Тоwаrds Success оf Аnу Organic SEO Campaign

Success іn Search Engine Optimisation (org––––anic SEO іn раrtісulаr) іs роssіblе thrоugh consistent approach. If уоu wаnt quісklу visible rеsults іn terms оf click thrоugh аnd revenue, уоu must gо fоr “Adwards” (pay-per-click) campaigns. Вut organic SEO will аsk уоur endurance. Invest аt lеаst а couple оf months tо sее thе visible progress іn аnу organic SEO campaign initiative. It’s lіkе rowing seeds аnd wait tо sее thе seedlings fіrst аnd thеn thе expecting іt tо grow fruits. Вut І аm nоt sауіng thаt уоu hаvе tо wait years tо harvest rеsults аgаіnst уоur investment! Оnlу а fеw months оf efforts іn terms оf quality on-page wіth content optimization аnd proper propagation оf content thrоugh off-page techniques саn bring іn expected rеsults. Іt іs nоt thаt уоu саn gо fоr quick change іn content аnd strategy tо bring visible rеsults! Yоu hаvе tо kеер faith оn уоur optimizer (mау bе уоursеlf) tо gеt stable results.

Coming tо thе points оf optimization оf entire content оf а site оr раgе, уоu fіrst nееd tо plan уоur wау tо success. Аs І hаvе аlrеаdу mentioned іn thе аbоvе paragraph, І wоuld lіkе tо hаvе а vеrу short discussion оn consistent process оf success іn SEO.

Content relevancy аnd quality

Hopefully уоu аrе nоt nеw tо thе phrase “content іs king.” Іt іs аll аbоut thе content оf а webpage thаt dоеs good оr bad tо уоur online presence. Yоu hаvе tо check relevancy оf thе content (еvеrуthіng – frоm text write uрs tо images аnd graphics). Іf уоu hаvе nоt рut thе rіght content аt thе rіght place, іt іs nоt lіkеlу thаt уоu аrе going tо gеt аnу benefit frоm thе promotional campaigns aimed fоr traffic аnd revenue fоr уоur business оr individual gain. Тhе nехt vеrу thing уоu аrе going tо dо wіth уоur webpage content іs judging thе quality aspect. Ноw rich уоur іnfоrmаtіоn hаvе bесоmе fоr thе probable visitors? Іf уоu саn justify thаt еvеrу bit оf іnfоrmаtіоn уоu hаvе рut dоwn оn thе раgе brings benefit tо еvеrу visitor, mаkе surе thаt уоu wоuld gеt success soon.

Now whеrе соmеs thе point оf consistency оf thе content wіth quality аnd relevancy? Іf уоu fail tо kеер enriching уоur site consistently wіth nеw content, уоu аrе nоt going tо gеt returning visitors оr nоt going tо earn references frоm thе visitors. Regular update аnd enrichment оf content іs essential tо evoke trust tо еvеrу visitor. Lеt thе visitor bookmark уоur раgе tо regularly visit уоur site. Multiple visits аlwауs increase chances оf business transactions.

Related: Mobile Friendly, Google Friendly, Responsive – Whаt Dоеs Іt Аll Mean?

On-page optimization thrоugh Meta аnd оthеr elements

onpage seo through title tags keywords & descriptions

Іt іs vеrу essential thаt Meta аnd оthеr tags оf а webpage gо hand іn hand wіth оthеr content оf thе webpage. Yоu hаvе tо рut thе rіght kind оf Meta (title tag, keywords, аnd descriptions) аnd Head tags (‘H1’, ‘H2’ аnd оthеrs) sо thаt search engine crawlers recognize уоur web раgеs аnd іndех thеm ассоrdіnglу. Тhе spread оf keywords іn entire раgе wіth proper density hаs bесоmе unavoidable tо send а note tо thе search crawler – ‘my раgе іs relevant ассоrdіng tо thе meta keywords mentioned.’

You must bе thinking whеrе thе consistency factor іs іn thіs case! Еvеrу time аn оn раgе overhaul іs dоnе, thе search crawler wоuld wait tо compare уоur раgеs wіth оthеr sіmіlаr раgеs. Іt wоuld lіkе tо judge thе vаluе wіth thе passage оf time. Тhе moment уоu start changing thоsе іnfоrmаtіоn аt regular intervals, thе crawler will gеt confused аnd wоuld nоt соmе tо аnу resolution tо gіvе rank оr vаluе tо уоur раgеs. Ѕо fоllоwіng tо а path wіth а consistent patience іs whаt уоu hаvе tо shоw fоr thе on-page technical success оf уоur web pages.

Related: Know why you should use Meta tags for your search engine optimization?

Off-pager promotion

Тhе moment уоu аrе ready wіth thе on-page plan аnd hаvе implemented thоsе fоr rеsults, уоu hаvе tо plan оff thе раgе promotion techniques. Yеs, tо bring visitors оr guide а web surfer tо уоur раgе, уоu nееd tо hаvе better presence оf уоur business іn dіffеrеnt раgе scattered аll оvеr thе internet. Rіght frоm directory раgеs, classified sites, blog, forums tо social network, уоur content hаs tо hаvе strong presence. Тhіs іs оnlу роssіblе іf уоu hаvе а planned strategy fоr promotion аnd fоllоwіng іt steadily.

Again coming tо thе question оf consistency, І must sау, regular promotion іn dіffеrеnt media іs а must. Yоu саn nеvеr expect thаt hаvіng posted уоur content іn fеw sites (blog, directories, аnd classified sites) уоu саn bring visitors regularly! Yоu hаvе tо gо оn posting blog, creating аnd answering forum threads, social bookmarking раgеs, posting articles аnd sharing thoughts іn social media. ‘More thе merrier’ іs thе mantra оf off-page optimization success. Вut dо nоt forget tо kеер consistency іn уоur entire off-page efforts!

Proper analysis

Implementation оf аnу plan іs nоt еnоugh tо gеt expected rеsults. Νо sooner уоu hаd stated tо promote уоur business, уоu hаvе tо gеt ready tо analyze thе effects. Yоu hаvе tо prepare thе report sheet оn thе basis оf outcomes уоu аrе gеttіng fоr уоur steps tаkеn (bоth on-page аnd off-page). Consistency іn thе analysis оnlу shоw road tо success. Іf уоu stор analyzing оr рut а big gap bеtwееn twо reports, уоu mау hаvе tо lose ground аgаіnst уоur competitors.

Strategic move

Аnоthеr іmроrtаnt аnd crucial step tо remember іs changes іn thе plan. Іf оnе strategy іs failing оr nоt bringing minimum expected result, dо nоt hesitate tо bring іn sоmе changes. Yоu hаvе analytical report аnd guide уоur move ассоrdіnglу. Hesitation іn thіs regard mау bring negative outcome! Ноwеvеr, уоur оnе strategy shоuld gеt ample time tо shоw уоu progress. Instant changes wоuld рut things tо fruitlessness. Наvе faith оn оnе well planned strategy fіrst, gіvе іt sоmе time tо shоw rеsults (negative оr positive) аnd ассоrdіng tо rеsults dо nоt forget tо tаkе strategic moves tо bring expected results.

Know why you should use Meta tags for your search engine optimization

Google these days rank on the basis of relevance, popularity and recognition.  It is therefore less to do with the Meta tag optimization, but this doesn’t mean you ignore them completely. Meta tags when used appropriately can still be useful in a number of areas other than just ranking pages.

 

Meta tags are extremely important as far as manipulating the user click-through SERPs is concerned. Since, Meta description is drawn often to structure the snippet that appears whenever your pages are listed in the natural search results. Thus, whatever the content these Meta tags contain in them plays a major role in your ability to attract visitors from the SERPs.

 

This tag is shown by search engines as a small text item or a paragraph in the search results. These act as webmaster’s chance to promote content to searchers and to let them know precisely whether the given page contains the information they’re looking for or no. Meta tags description helps describing any page content in a machine readable format, to make it convenient for the search engines. However, they can be spammed quiet easily. As a result, Meta tags optimization is not a critical part of now for Search engine optimization.

 

As I mentioned above Meta tags do not have any direct hand in shooting up the ranking but indirectly it can do much. Google not only shows your Meta description tag but by adding a better and more relevant content to it, more people tend to get tempted to click on the link. This in-turn gets you a better CTR (click through rate). And this CTR has a huge influence on your ranking in the search engine optimization.

 

How can you take maximum advantage of Meta tag 

  • The content or description in the Meta tags should be filled out appropriately

  • Should be relevant and descriptive

  • Each Meta tag on your website should be unique for each and every page and try to make them as attractive as possible.

  • Naturally include target keyword phrases

  • Meta tags should have content accurately describing the page 

A broad imperative you should stick to for the character limits within each of your Meta tags: 

  • At-least 70 characters long page title

  • Minimum 160 characters of Meta description

  • Keywords phrases not increasing 10 

Advantages

 

In a way, writing good Meta descriptions is crucial and should be taken as seriously as writing and article for the purpose of search engine optimization best practices. Though, it requires efforts and knowledge which can be gained over the period of time but the results of this hard-work would be rewarding and long lasting. Following would the rewards that you can expect. 

  • higher click-through rate

  • increased natural search traffic to your website

  • higher SERPs rankings  

To take maximum advantage of a Meta description you should write it keeping in mind the humans as well as the search engines. If you Meta description does not contain the relevant keyword phrase that you are optimizing that page for, the chances are Google won’t show your Meta description.

 

With all above in mind now you know clearly where, when and how you should use a Meta tag and how it can benefit you. It might not directly help you rank high but somewhere can be of great help as far as in search engine optimization is concerned.

Facts about link building in search engine optimization

seo

In the concept of search engine optimizationlink building is the most important of all the stages. Given that, it requires most of our time to create quality links.

Search Engine Optimization

It is the most complex and on the same time the simplest of the task in search engine optimization. On one hand, all you require to do is to obtain high quality authority links. On the other hand, you’ll be getting so many guides that will tell you how you can get inbound links and how you can submit the directory, interact with other bloggers and build great terms with them etc. But all this takes too much time. So, today in an effort to make our life a bit easier I’ll take through some facts about link building that you should consider.

Click to read more

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Insight into why it is important to have a fast loading website

website designing

No doubt that your website design is modern, creative, have got great content and perfect navigation. You are self starter and work really hard. You have build up quite a good number of audiences for you website or for your blog and they like coming back to your site for more, interact and comment. website designing

But regardless of all this, your website is not fairing that great or have held up for some reason. Your good number of visitors has started to drop and your rankings are decreasing, sales have declined. The hideous reality is that your website is not rising to any further extent and has suffered stagnancy. Seems like a strange thing to worry about, right? But the matter of fact is that all this is happening because the speed of your website sucks and it affects all the other factors relating to your once-upon-a-time doing very well website.

It’s sensible to assume that a website’s loading time is extremely important for any business, be it big or small. All of us are very well aware that users hate to wait for the web pages to load. Many a times to make our website look appealing we tend to have room for more content to the pages, heavy images, ingenious functionality and aesthetically pleasing designs, not caring much about how slow it will make the web-page to load. Unfortunately, visitors tend to care more about the page load speed then all the pomp and show in the website design. Moreover, page load time is one of the important factors considered in the Search engine optimization for rankings.

Quick-loading websites for sure perform better and in turn have a significant effect on every metric you be concerned about, such as search ranking, better-quality user experience, and enhanced user engagement and as a result higher conversions and more revenue.

And with this the entire business fraternity have concluded that – faster the website, higher the conversions.

Page loading time matters most today than ever before, below are some reasons that states why.

  1. User experience: Page load time is a major causative factor to page desertion or abandonment. The average number of people visiting any website does not have the patience for a page that takes forever to load. People usually look forward to a fast user experience and when they fail to get that they do not hesitate to step back and look for a better loading website providing same services. That’s termed as a bounce rate. Moreover, in the quickly emerging mobile markets, typically half of the strength around us browse internet on their hand-held devices on the go. In such case it becomes imperative to get the website load speed improved. Doing so will rally round your users to better engage with your website, and you’ll get to see more conversions from your audience. 
  2. AdWords Score: Another factor that can affect your business is AdWords score which is a key component that Google considers for any landing page experience. Therefore, keep in mind better a page performs, the better your Quality Score will be. On top of it, Quality Score coerce your CPC, which is directly related to your ad cost, better the page speed, lower is your advertising costs. Website designing
  3. Better search rankings: Another area where page load speed is a prominent factor considered, is rankings in Search engine optimization. Google’s ranking algorithm for desktop and mobile follows it religiously. Better ranking here would be attained by having a better optimized page. Whilst, this won’t guarantee of rank one but will be of some advantage otherwise.

 

 

 

 

 The major factors that bound the page speed are:  

  1. Big images: Large-sized, high-resolution images take many folds longer to load when compared to normal images. This slows down page rendering. This can however be improved by compressing the images, modify compressed images so that they look appropriate on the website while scalling and finally make a CSS sprite (One large images comprising many smaller ones) for all the images.
  2. CDN: Why content delivery network is essential? Because any CDN encompass numerous networks across the globe and thus reduces server load. Moreover, when experiencing huge traffic on the website it prevents the crash and it enhance content delivery and increases the speed of the website. It is also offers security from the potential threats online.
  3. Too many ads: Slow loading ads are the major contributor to limit the load time of a web page.
  4. Incompatible browsers: While have a website designed, it is imperative to test it for the compatibility across major web browsers, else it would back fire and harm your business.

All the above and many more such factors are major bandwidth burglars. To have a web-page load smoothly is it advisable to get rid of these and you can build and maintain a fast loading website that can earn you reputation and revenue at the back of your hand.

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Infinite scrolling on the website

Infinite scrolling on the website

Infinite scrolling is an ongoing trend these days for most of the website designing and is becoming increasingly popular. This kind of scrolling came into being from social networking websites such as Twitter, LinkedIn etc. The basic idea behind using infinite scrolling on the websites is to get rid of the ‘Pagination’ i.e. the requirement to click while browsing between the pages. Once you finished reading the content visible on the screen and scroll down, more content will keep appearing without the need of click or moving on to the next page.

Infinite scrolling on the website

Today, we are in the era of responsive website designs where you can browse the websites on the desktop, smartphones, notebooks or other compatible hand held devices. In such case it is of utmost importance to provide the user with an equally pleasing experience on all the devices. Here where infinite scrolling is working best. Most of the devices today are using touch technology. For small screen devices it will be quite a tedious task to tap on to the links to move to the next page, here infinite scrolling plays the genius and provides a convenient user experience.

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Common Myths about responsive web designs

responsive website
Not too much time before, responsive websites design (RWD) had been significantly less a buzz word circling the web development and design. Today, we are not anticipating but living in the time where the concept of responsive websites has been embraced well and made a reality. RWD is the answer to the query of how to develop simple signal websites that help web browsing accessible across the various available gadgets, from Smartphones to desktops to tablets to other hand-held devices.
responsive website

Website design_Credofy

 

 

 

 

 

 

 

 

 

Let’s take a look at some of the common myths surrounding the responsive website design.

Click  here to read the complete article:

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SEO Trends and its ever changing landscape

Search Engine Optimization

Today almost every business has its presence online. To keep up with the race it is important to make your presence felt in the web-sphere and to top it, it is essential to also keep up with the ever changing phenomenon – Search engine optimization trends. If you really do not want to miss on the opportunities you must wisely track the various changes Google keep making to its algorithm and adapt to it as soon as you can.

Almost passing the halfway through this calendar year, it is a good time to review what the SEO trend has been this year and what profound impact it had on the business.

With that in mind let’s evaluate the top SEO trends so far this year.

Content is still the king

Website content comprises the foundation of your website. If your website hold the engaging and relevant content, it will always provide decent SEO value for a business. The image centric content is a latest trend it involves some well-placed pictures to emphasize certain points. Content doesn’t only mean text in the form of article, whitepapers or blog posts, it is much beyond that. Images, videos, infographics etc are being used effectively as a medium to share important information and this adds a huge value to the SEO.

Social media – important than ever now

Social media have provided businesses with an overabundance of new opportunities that they can encash by producing relevant and engaging content that can first build up the audiences and then keep them glued. While the content on various popular Social Medias won’t directly affect the rankings, however it often builds brand equity and solves the purpose of reaching out to maximum amount of consumers.

To fully leverage this, it is vital to have social sharing buttons on the website so that the content can be shared with ease by consumers whenever it is required.

Mobile optimized websites

To ensure your SEO efforts are on right track, the most important trend today is to have a website that is optimized to run smoothly on hand-held devices. This will provide maximum SEO value than ever. A good ‘responsive website’ is the need of the hour with the ever increasing rate of usage of the Smartphones and other hand-held devices.

This radical growth opens up a huge opportunity for every business to make them available to the mobile users on the go. The mobile search is big and is going to continue getting bigger. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query. If your website is perfectly optimized for the hand-held devices, your business online presence would be much powerful and this will add value to the SEO.

Increased use of microdata

The next trend in line is the use of microdata. For Google’s better comprehension with the content it is a good practice to associate every entry with microdata, such as images, indicators showing length of the content, reviews etc.

In the days to come this is set to further expand and over time microdata will be an integral part of every entry on the web and this way the search results will continue to evolve. There are already and there will be more tools available in the market to suggest adding the necessary microdata.

With these interesting SEO trends the SEO professionals need to look forward at how this will impact the way people search and how it will impact their business.

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Videos – The future of the web

All of us are well aware of the fact that it’s much easier to comprehend the visual image than to read something. For this reason, online video is gaining strength as a source for content marketing. It is the most lucrative methods for communicating with audiences. According to a survey, if you don’t have a video on your website you are missing on 86% of visitors that prefer videos over text.

Having a video is not a new concept and has been there for years, various organizations across the globe have invested a great deal in corporate videos and it has emerged as a powerful tool. However, in the previous few years it has taken off really high. According to Cisco research, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.

YouTube has been ranked as number two search engine in the world according to the web it receives billions of views per day. Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. It also predicts that this will increase to 62% by 2015 and will grow so fast that two-thirds of mobile data traffic will be video by 2016. This stresses on the fact that we do not like to read anymore.

Earlier it has been said that “a picture is worth 1000 words,” on the other hand a minute of video is worth 1.8 million words according to Forrester Research.

Let’s look at some of the more valid reasons for why a video?

  1. Instead of static JPEGs, if you include videos of your product on your marketing page, to an audience it is the closest medium to reality.
  2. Having a video in the testimonials of your website, where a client is endorsing your product or a service imparts a much stronger message than seeing an endorsement in print.
  3. Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content
  4. It is proven fact that voice conveys rich information and it has an amazing way of converting information into meaningful content.
  5. Animated enlightenment have been shown to increase conversion rates
  6. It has been observed that people tend to establish an emotional connection more enthusiastically with video’s moving images and sound than other communication mediums.

If we look around ourselves, we will realize that, we rely so much on this practice. Fashion industry is thriving on the same concept. We often get influenced easily when we see a famous face from television endorsing a brand or wearing a designer dress and walking on the ramp rather than looking at the static image of the same dress. It is a proven fact that now a day’s a good video endorsement for a product could double or even triple the ’sale ability’ of the product.

The bottom line here is that the future of video in Web design is filled with possibilities. If you still feel that video is just another over hyped, passing fad, think again.

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Google’s new affiliation towards the ‘S’ – http’S’

Typically all the websites have been using the common http SSL also termed as ‘intermittent S SL’. Do you think it is that safe? The answer is No! Since, it protects only certain pages, like logins and transactions and the remaining site is completely exposed and vulnerable to attacks. It doesn’t provide any protection against data theft or hacking and is similar to the situation when in a bank you lock the main door and keep the lockers open.

The major search engine Google also is encouraging the use of https for every site, and few days back in one of its blog posts it mentioned that ‘We hope to see more websites using HTTPS in the future,” and also that “Security is a top priority for Google.” “We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google” wrote Bahajji and Illyes.

Google cares about security and to back the use of https has also announced to reward that completely secure websites will rank higher. The plan is to give more weight or better search ranking results to sites that are HTTPS encrypted.

So does https will affect search rankings? Yes, but probably not that much as Google described HTTPS has a “very lightweight” signal affecting very few searches. This is what it said – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. “

As part of its efforts to encourage the use of HTTPS for sites, Google will publish detailed best practices for the strategy in the coming weeks to help make TLS adoption easier, wrote Bahajji and Illyes. However, they have mentioned some basic tips to get started.

  • Deciding what kinds of certificates they need, whether they are single, multi-domain or wildcard certificates, while also ensuring they use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Website owners should also set up their HTTPS sites so they don’t block crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag

In all aspects it seems wise making a move from an “http” site to a fully “https” secure site. This way we can 100% ensure that every interface we had with every page of the website is completely encrypted. The cookies store a user’s session, protecting login and transaction areas alone doesn’t prevent hackers from stealing them and then using them to reestablish the website sessions and gain access to all kinds of sensitive data.

However, there is also a flip side to using https. The number one disadvantage can be that it is very costly as it requires the installation with an entrusted server and there your identity must be validated. The famous SSL providers charge exorbitant. Another downside that we could consider is how the websites perform; using HTTPS for a web request will be relatively slower than using HTTP. There would be more intensive CPU usage, required. Other downside is a lack of caching which will obviously affect speed. So, where there are some cons to using https there are pros as well of using the SSL. It is particularly required when there is a need of giving personal information. If you have a trust seal, definitely your customers will trust you even more and your business will be safe.

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Website’s responsive design with Search Engine Optimization

search engine optimization

With the ever increasing rate of usage of the Smartphones, it has become critical part of website design and development to make a website that is responsive. With Responsive website, I mean here is that design that detects the device and adjusts the layout accordingly. As the screen size gets smaller, the page may show fewer images, less text, or a simplified navigation. It is a perfect example of ‘one-size fits all’. This works great for smartphones, tablets, laptops, huge monitors, and even for the dashboard of your car.

With the drastic growth in the mobile usage, it is projected that the number of mobile devices will exceed the world’s population in the near future. There are 6.8 billion mobile phones used by more than 7 billion people already. Countries such as US, Brazil, Germany, Philippines, Iran and many have already more mobile devices than their population. (Source: Wikipedia)

That radical growth opens up a huge opportunity for retailers and other businesses to make them available to the mobile users on the go. These days people are using their smartphones for very purpose, from making a call to sending a text, social networking and doing every type of possible searches on the mobile web. The mobile search is big and is going to continue getting bigger. To take advantage of this technology it is important that your business possess a responsive website design that can be viewed perfectly on any hand held device.

Now, more than ever, it gets essential that users while searching on the mobile for a product related to yours are able to find your site with ease. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query.

Search Engine Optimization

Hopefully, by now you must have agreed to that ‘Mobile optimization and SEO go hand-in-hand’ and must have given you a fair idea of what responsive websites are and how they can help you in your business. Now, let’s talk about various ways to better mobile search engine optimization.

  1. Make it on the go: You should optimize your website for the user’s hand held devices. These devices usually come in numerous shapes and sizes. Websites designed for desktop typically do not execute well on hand-held devices, unless they have been made responsive. Moreover, you can provide mobile and desktop users with either the same URL (responsive design or dynamic serving) or different URLs (mobile-specific pages)
  1. Information rich: Create a relevant, information-rich website, and include pages with rich content. Pnder over some keywords that user’s would type to search your pages, and include those keywords in the website content wisely. The more relevant, compelling and regularly updated the content, the more frequently people and spiders will visit, and the more readily it will be recommended, by linking from other sites and social media. Instead of using images, use text to display important content or links. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  1. Use the unique capabilities of mobile devices: These days mobile devices comes with very distinct features, playing to the advantages of mobile devices will improve the mobile experience and thus improve SEO. There are some functions that do not exist for desktop such as SMS, camera, GPS, voice etc.Because of this mobile-optimized site is usually a different Website from the desktop site. There are so many such distinct features that are widely used across the globe by retailers. These are:
  • Barcode Scanner
  • Click to caller
  • Mobile/promotional coupons usually sent through sms
  • Store locator – Mobile’s GPS is coupled with mobile mapping for this feature can guide the visitor straight into your store.
  1. Local mobile searches: More than anything else, locality is of prime importance to Mobile searchers. The Our Mobile Planet survey (Ipsos and Google, May 2013) found that 94 percent of smartphone users had conducted a search for local information and 84 percent had taken action as a result. Another survey Mobile Search Moments (Nielsen and Google, March 2013) found that 63 percent of people who take action following a mobile search do so within an hour, 84 percent do so within five hours.
  1. Social Networks: These days’ Social networks have an undeniable fancy influence on all search engine discoverability; maximum users today access social networks from mobile devices. For example, 874 million or 74 percent of Facebook’s monthly users worldwide are mobile, according to Facebook’s Q3 earnings.
  1. Quick Mobile sites: Sadly the typical mobile page takes more than seven seconds to load. However, according to the new speed guidelines from Google says that ‘above the fold’ content should take less than 1 second to load. For the SEO purpose slow loading pages are not recommended and they can attract penalty from Google.
  1. Content should be visible and no hidden inside the apps: Web search engines can’t search in-app content. Using “app store optimization” and mobile advertising, you can make your ap more discoverable within mobile app stores.

In the near future, the traffic from mobile devices will outshine traffic from desktop devices. Still there is enough time to make your web presence felt across devices and ring the SEO and content marketing bell to ensure maximum reach.