Why Mobile application?

Mobile application platforms are massively used by more and more mobile-device users worldwide.

Based on a study conducted in 2010 in the U.S, by Harris Interactive, it seems that a vast majority of adult population (95%) that owns a smartphone prefers apps, especially those that are free.

According to the E-commerce Monetate 2014 Quarterly Report, a vast majority of mobile-device users, visit websites from their device.

Indicatively, the following table can be rather enlightening, implying (or even spilling out loud) a great opportunity to increase your business’ profits.

Website Visits by Device201220132014
Traditional 88.6%78.99%91%
Tablet5.92%10.58%47%
Smartphone5.42%10.44%80%
IPad91.68%89.28%92%
iPhone Smartphone58.20%63.20%85%
Android Smartphone40.16%35.52%80%
mobile applications