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SEO Trends and its ever changing landscape

Search Engine Optimization

Today almost every business has its presence online. To keep up with the race it is important to make your presence felt in the web-sphere and to top it, it is essential to also keep up with the ever changing phenomenon – Search engine optimization trends. If you really do not want to miss on the opportunities you must wisely track the various changes Google keep making to its algorithm and adapt to it as soon as you can.

Almost passing the halfway through this calendar year, it is a good time to review what the SEO trend has been this year and what profound impact it had on the business.

With that in mind let’s evaluate the top SEO trends so far this year.

Content is still the king

Website content comprises the foundation of your website. If your website hold the engaging and relevant content, it will always provide decent SEO value for a business. The image centric content is a latest trend it involves some well-placed pictures to emphasize certain points. Content doesn’t only mean text in the form of article, whitepapers or blog posts, it is much beyond that. Images, videos, infographics etc are being used effectively as a medium to share important information and this adds a huge value to the SEO.

Social media – important than ever now

Social media have provided businesses with an overabundance of new opportunities that they can encash by producing relevant and engaging content that can first build up the audiences and then keep them glued. While the content on various popular Social Medias won’t directly affect the rankings, however it often builds brand equity and solves the purpose of reaching out to maximum amount of consumers.

To fully leverage this, it is vital to have social sharing buttons on the website so that the content can be shared with ease by consumers whenever it is required.

Mobile optimized websites

To ensure your SEO efforts are on right track, the most important trend today is to have a website that is optimized to run smoothly on hand-held devices. This will provide maximum SEO value than ever. A good ‘responsive website’ is the need of the hour with the ever increasing rate of usage of the Smartphones and other hand-held devices.

This radical growth opens up a huge opportunity for every business to make them available to the mobile users on the go. The mobile search is big and is going to continue getting bigger. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query. If your website is perfectly optimized for the hand-held devices, your business online presence would be much powerful and this will add value to the SEO.

Increased use of microdata

The next trend in line is the use of microdata. For Google’s better comprehension with the content it is a good practice to associate every entry with microdata, such as images, indicators showing length of the content, reviews etc.

In the days to come this is set to further expand and over time microdata will be an integral part of every entry on the web and this way the search results will continue to evolve. There are already and there will be more tools available in the market to suggest adding the necessary microdata.

With these interesting SEO trends the SEO professionals need to look forward at how this will impact the way people search and how it will impact their business.

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