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Content First Rather Than Design First to Create the Ultimate Website

Ask a designer to design a website without any content and you may as well be asking an architect to design a house without specifying the number of rooms.

Whereas in the past, digital agencies have often created the web design first and the content for it second, today more and more are adopting a content first approach. Why? Because it makes complete sense.

Users access a website for its content, not its design, so it only seems right for the content to take priority. Whilst a design created without real content may end up looking okay, it will never be as impressive as a design created around actual content.

If you want to create the ultimate website, adopt a content first approach.

Avoid wasting time and money

Humans are highly visual creatures, so it’s easy to see why one would assume that web design should come before web content. However, if you make the mistake of creating a beautiful web design, before considering its content, you could end up wasting a significant amount of time and money.

Think of it in terms of creating a product. If you design the packaging before you’ve created the product, how do you know that the product is going to fit the packaging? Sure you can try and jam it in but it’ll never look as good as if you designed the packaging around the product. See your content as the product and your web design as the packaging and you’ll see where we’re coming from.

The benefit of designing the website around the content is that you will be able to highlight the most important information to users and ensure it delivers the optimal user experience.

Related: Content – The King of web development!

Improve user experience

Whilst web design has an impact on user experience, the experience itself cannot exist without content – after all, no one’s going to enjoy a positive experience from visiting an empty shell.

Content should be easy to find and presented in an engaging way that draws users in and captures their attention. If the content has been left until last and crammed into the design, you may find that it doesn’t fit, meaning that you’re going to have to cut it short and miss out important information or re-design your website completely.

Miss out important content and it could end up negatively impacting your user experience. If you don’t answer user’s queries or meet their needs, they’ll simply take themselves to one of your competitors’ websites instead.

Focus on what’s important

Content first effectively strips away all of the luxuries and leaves you focusing on the necessities – the elements that are fundamental to creating a good website. It’s about gathering a company’s assets and ordering them in terms of importance. This will ensure that your content and in turn the design is optimised for the right audience and that the message is put across in the most effective way possible.

Initially, content first may not be something your clients are comfortable with, as most will be used to the design first way of working. However by explaining the benefits of content first design, they too will see just how important it is in creating the ultimate website.

Adopting a content first approach will essentially streamline the design process, with fewer design drafts, allowing you to meet both your client’s deadlines and budgets. Ultimately it leads to the creation of a better website, which in turn increased client satisfaction.

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Insight into why it is important to have a fast loading website

website designing

No doubt that your website design is modern, creative, have got great content and perfect navigation. You are self starter and work really hard. You have build up quite a good number of audiences for you website or for your blog and they like coming back to your site for more, interact and comment. website designing

But regardless of all this, your website is not fairing that great or have held up for some reason. Your good number of visitors has started to drop and your rankings are decreasing, sales have declined. The hideous reality is that your website is not rising to any further extent and has suffered stagnancy. Seems like a strange thing to worry about, right? But the matter of fact is that all this is happening because the speed of your website sucks and it affects all the other factors relating to your once-upon-a-time doing very well website.

It’s sensible to assume that a website’s loading time is extremely important for any business, be it big or small. All of us are very well aware that users hate to wait for the web pages to load. Many a times to make our website look appealing we tend to have room for more content to the pages, heavy images, ingenious functionality and aesthetically pleasing designs, not caring much about how slow it will make the web-page to load. Unfortunately, visitors tend to care more about the page load speed then all the pomp and show in the website design. Moreover, page load time is one of the important factors considered in the Search engine optimization for rankings.

Quick-loading websites for sure perform better and in turn have a significant effect on every metric you be concerned about, such as search ranking, better-quality user experience, and enhanced user engagement and as a result higher conversions and more revenue.

And with this the entire business fraternity have concluded that – faster the website, higher the conversions.

Page loading time matters most today than ever before, below are some reasons that states why.

  1. User experience: Page load time is a major causative factor to page desertion or abandonment. The average number of people visiting any website does not have the patience for a page that takes forever to load. People usually look forward to a fast user experience and when they fail to get that they do not hesitate to step back and look for a better loading website providing same services. That’s termed as a bounce rate. Moreover, in the quickly emerging mobile markets, typically half of the strength around us browse internet on their hand-held devices on the go. In such case it becomes imperative to get the website load speed improved. Doing so will rally round your users to better engage with your website, and you’ll get to see more conversions from your audience. 
  2. AdWords Score: Another factor that can affect your business is AdWords score which is a key component that Google considers for any landing page experience. Therefore, keep in mind better a page performs, the better your Quality Score will be. On top of it, Quality Score coerce your CPC, which is directly related to your ad cost, better the page speed, lower is your advertising costs. Website designing
  3. Better search rankings: Another area where page load speed is a prominent factor considered, is rankings in Search engine optimization. Google’s ranking algorithm for desktop and mobile follows it religiously. Better ranking here would be attained by having a better optimized page. Whilst, this won’t guarantee of rank one but will be of some advantage otherwise.

 

 

 

 

 The major factors that bound the page speed are:  

  1. Big images: Large-sized, high-resolution images take many folds longer to load when compared to normal images. This slows down page rendering. This can however be improved by compressing the images, modify compressed images so that they look appropriate on the website while scalling and finally make a CSS sprite (One large images comprising many smaller ones) for all the images.
  2. CDN: Why content delivery network is essential? Because any CDN encompass numerous networks across the globe and thus reduces server load. Moreover, when experiencing huge traffic on the website it prevents the crash and it enhance content delivery and increases the speed of the website. It is also offers security from the potential threats online.
  3. Too many ads: Slow loading ads are the major contributor to limit the load time of a web page.
  4. Incompatible browsers: While have a website designed, it is imperative to test it for the compatibility across major web browsers, else it would back fire and harm your business.

All the above and many more such factors are major bandwidth burglars. To have a web-page load smoothly is it advisable to get rid of these and you can build and maintain a fast loading website that can earn you reputation and revenue at the back of your hand.

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Crafting an effective mobile strategy – and how important it is?

mobile applications

Read it sometimes ago in one of the studies by Gartner that “Website design that is not formatted for a smaller screen will become a market barrier…” It’s been some years now that the mobile applications have made a prominent place for them in the market.

When marketing a business, it’s wise to include social media, paid search, review sites and, most pertinently, mobile. Mobile marketing strategies are gaining momentum due to the ever increasing use of mobile devices by consumers. These days more than half of the internet browsing is done on the mobile devices. Hence, it is absolutely important to have a website and that too the one that’s optimized for mobile use or even a mobile applications.

website design credofy

The time is changing tremendously and we have already left behind the time when it wasn’t clear why it is important for our business to be mobile and how it can change the functioning of the business in various ways. Today everyone understands and is quickly adapting to the demand of the changing times. By now most of the companies have already gone ahead with having their initial mobile applications and others are gearing up to have one. However, out of the ones who have already experimented with the apps later realized that they have chosen to have a mobile application without having properly strategizing for it and those who have some strategy in place do not know yet how effective it proved for their business.

Therefore, as it is a need of the hour to have the mobile web and mobile applications it is equally important for them to craft and effective strategy beforehand.

It is critical to understand well in advance as how to build and effective strategy? Here are some tips for you:

  1. Just having an app is not effective: More than 20% mobile applications in the mobile market are never downloaded and this clearly says that just having an app is not enough. For getting into the perfect grove of getting an effective app that gets you some ROI is to understand well in advance the consumer behavior and how? what? Do they do to get the information about your business? Most likely consumers resort to checking out your website either on the web-browser or now on mobile webs. So, first step here is to have a responsive design of a website (Our another post on responsive design)

    It’s critical to understand that these days customers to have set standards In terms of what they expect out of what a mobile website does and provides as compared to their desktop counterparts. Once all this is on track we can get to see impressive conversion rates from out targeted mobile audience.

  2. Understand the ROI: People these days are using mobile devices to browse the net, connect to social media, shop unparallel and this is only slated to grow more from here. One of the tips to consider while strategizing is to know how the competitors are doing in this regard. What kind of mobile applications do they have, how good their responsive website is. This can give you the insight as to what is there in the market already and what you need to do to stay ahead in the competition.

  3. Understanding mobile marketing tricks: Mobile web is not just about the mobile applications and the responsive websites but it can do lot more than that. So, it is imperative to understand what tools and tactics you can choose to promote your business. One such is to know completely of various sources compatible with various hand-held devices that customer make use of. Another is directing the potential customers to your landing page; hence it is equally important to make use of mobile optimized landing page in an effective way so that the conversion rates get high.

  4. Right technology: The most critical part of mobile strategy is to zero down on the right approach for building apps. Developing a mobile app is extremely different from developing for web or desktop. There are countless options available for creating mobile applications; however, it depends on requirement to requirement due to cost involved at various stages of its lifecycle. The effective way is to find out the total cost of ownership of that app for various development options that you have zeroed upon. This will include comparing the software, implementation, expected maintenance after the delivery, security, support and service agreements etc.mobile applications

Considering all the above and some more can help you stay focused and craft an effective mobile strategy for your business. Going forward you can let us know if you already have a strategy in place for mobile applications or are looking to have one. We would be delighted to help you in any way we can.

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Infinite scrolling on the website

Infinite scrolling on the website

Infinite scrolling is an ongoing trend these days for most of the website designing and is becoming increasingly popular. This kind of scrolling came into being from social networking websites such as Twitter, LinkedIn etc. The basic idea behind using infinite scrolling on the websites is to get rid of the ‘Pagination’ i.e. the requirement to click while browsing between the pages. Once you finished reading the content visible on the screen and scroll down, more content will keep appearing without the need of click or moving on to the next page.

Infinite scrolling on the website

Today, we are in the era of responsive website designs where you can browse the websites on the desktop, smartphones, notebooks or other compatible hand held devices. In such case it is of utmost importance to provide the user with an equally pleasing experience on all the devices. Here where infinite scrolling is working best. Most of the devices today are using touch technology. For small screen devices it will be quite a tedious task to tap on to the links to move to the next page, here infinite scrolling plays the genius and provides a convenient user experience.

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Common Myths about responsive web designs

responsive website
Not too much time before, responsive websites design (RWD) had been significantly less a buzz word circling the web development and design. Today, we are not anticipating but living in the time where the concept of responsive websites has been embraced well and made a reality. RWD is the answer to the query of how to develop simple signal websites that help web browsing accessible across the various available gadgets, from Smartphones to desktops to tablets to other hand-held devices.
responsive website

Website design_Credofy

 

 

 

 

 

 

 

 

 

Let’s take a look at some of the common myths surrounding the responsive website design.

Click  here to read the complete article:

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Website’s responsive design with Search Engine Optimization

search engine optimization

With the ever increasing rate of usage of the Smartphones, it has become critical part of website design and development to make a website that is responsive. With Responsive website, I mean here is that design that detects the device and adjusts the layout accordingly. As the screen size gets smaller, the page may show fewer images, less text, or a simplified navigation. It is a perfect example of ‘one-size fits all’. This works great for smartphones, tablets, laptops, huge monitors, and even for the dashboard of your car.

With the drastic growth in the mobile usage, it is projected that the number of mobile devices will exceed the world’s population in the near future. There are 6.8 billion mobile phones used by more than 7 billion people already. Countries such as US, Brazil, Germany, Philippines, Iran and many have already more mobile devices than their population. (Source: Wikipedia)

That radical growth opens up a huge opportunity for retailers and other businesses to make them available to the mobile users on the go. These days people are using their smartphones for very purpose, from making a call to sending a text, social networking and doing every type of possible searches on the mobile web. The mobile search is big and is going to continue getting bigger. To take advantage of this technology it is important that your business possess a responsive website design that can be viewed perfectly on any hand held device.

Now, more than ever, it gets essential that users while searching on the mobile for a product related to yours are able to find your site with ease. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query.

Search Engine Optimization

Hopefully, by now you must have agreed to that ‘Mobile optimization and SEO go hand-in-hand’ and must have given you a fair idea of what responsive websites are and how they can help you in your business. Now, let’s talk about various ways to better mobile search engine optimization.

  1. Make it on the go: You should optimize your website for the user’s hand held devices. These devices usually come in numerous shapes and sizes. Websites designed for desktop typically do not execute well on hand-held devices, unless they have been made responsive. Moreover, you can provide mobile and desktop users with either the same URL (responsive design or dynamic serving) or different URLs (mobile-specific pages)
  1. Information rich: Create a relevant, information-rich website, and include pages with rich content. Pnder over some keywords that user’s would type to search your pages, and include those keywords in the website content wisely. The more relevant, compelling and regularly updated the content, the more frequently people and spiders will visit, and the more readily it will be recommended, by linking from other sites and social media. Instead of using images, use text to display important content or links. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  1. Use the unique capabilities of mobile devices: These days mobile devices comes with very distinct features, playing to the advantages of mobile devices will improve the mobile experience and thus improve SEO. There are some functions that do not exist for desktop such as SMS, camera, GPS, voice etc.Because of this mobile-optimized site is usually a different Website from the desktop site. There are so many such distinct features that are widely used across the globe by retailers. These are:
  • Barcode Scanner
  • Click to caller
  • Mobile/promotional coupons usually sent through sms
  • Store locator – Mobile’s GPS is coupled with mobile mapping for this feature can guide the visitor straight into your store.
  1. Local mobile searches: More than anything else, locality is of prime importance to Mobile searchers. The Our Mobile Planet survey (Ipsos and Google, May 2013) found that 94 percent of smartphone users had conducted a search for local information and 84 percent had taken action as a result. Another survey Mobile Search Moments (Nielsen and Google, March 2013) found that 63 percent of people who take action following a mobile search do so within an hour, 84 percent do so within five hours.
  1. Social Networks: These days’ Social networks have an undeniable fancy influence on all search engine discoverability; maximum users today access social networks from mobile devices. For example, 874 million or 74 percent of Facebook’s monthly users worldwide are mobile, according to Facebook’s Q3 earnings.
  1. Quick Mobile sites: Sadly the typical mobile page takes more than seven seconds to load. However, according to the new speed guidelines from Google says that ‘above the fold’ content should take less than 1 second to load. For the SEO purpose slow loading pages are not recommended and they can attract penalty from Google.
  1. Content should be visible and no hidden inside the apps: Web search engines can’t search in-app content. Using “app store optimization” and mobile advertising, you can make your ap more discoverable within mobile app stores.

In the near future, the traffic from mobile devices will outshine traffic from desktop devices. Still there is enough time to make your web presence felt across devices and ring the SEO and content marketing bell to ensure maximum reach.

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Content – The King of web development!

website design

Typically not being considered a part of website designing which is oftentimes restricted to only technical aspects, website content is as important as any other phase of website development and designing is.

Though, visuals and images are essentials to any website as these are the first thing that visitors see when he views the website. The way a website design has been done forms the initial impression. However, after the initial impression Content is the king, as it plays the most significant part. For it is the content that connects to the visitor and keep them interested and bring them back to the website for more each time.

website design

For any website having a relevant and up-to the mark content is as essential as the aesthetics in the designing of the website that serves for a perfect user interface.

Lets ponder on ‘Why people chose to go to a website?’ The reason is for the search of information. They type in a URL, choose a bookmark, click on a link or simply put in keywords or key phrases in the search engines. Therefore, most of websites get the traffic from people in search of some or the other information on the web. Google now a day’s scan the whole web pages and the content they hold, therefore your website stands a better chance to be returned as a search result if it has appropriate, relevant and quality content. The more relevant your website content is to the search requested, the higher your page will appear in the results.

Once your website has quality and relevant content, other sites may want to attach to the content of your website and this too will in-turn get you more traffic and better rank on Google.

Usually, in the internet marketing industry content is treated as a separate entity aside optimization. However, the matter of fact is that website content comprises the foundation of your website. If your website hold the engaging and relevant content, it won’t matter much if the search engine optimization & SEM is performed or no. It will eventually get onto the page one of Google. People often mistakenly take SEO as the only reason to write. However, this nowhere is the case. Search Engine Optimization (SEO) is done to increase your website and its content’s visibility across the web-sphere, where more and more people can read it.

Your website performance is highly influenced by the content it has and that is what it takes you to the better ranking. If you have useless or irrelevant content on the website, the users will chose to make a switch, hit the back button from your site and search for the more relevant information on your competitor sites may be. There is when the users are bouncing back from your website and your bounce rate goes miles up.

On the other hand, the best content can do is to engage people so much so as they become the return visitors to the site or bookmark or favorite it. This way the more people your site engages, the more you help by providing valuable content the bigger your reward will be. Want better conversions try helping people conquer their problems.

website design

At the end, the conclusion is that you must commit to memory; content is the essence of your website. Whichever way you chose to beautify your website, no matter how good your design is or how fast your site is, the only thing that people will come back to your website for is its CONTENT and it is the only King!

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Website – a digital experience

website design credofy

Despite being in this industry for a long a time, I never put a question to myself that ‘What is a website?’ What is website design?’ or simply ‘what is design?’. Let’s begin with website – “Website is a collection of web pages prepared and maintained as a compilation of information by a person, group, or organization”. Then what is website design or web design? Here we know what web is but have you ever thought of what design exactly is? Put up this question to 5 different people and you’ll get 5 distinct answers. You may find countless definitions of design on the web too.

A design is an outline, sketch, or plan intended for a specific purpose in the web language. Similarly it has its significance in the website design.

Oftentimes, a website design is usually taken as a visual aspect only. However, it involves much more than that such as its usability, navigation, audience and their surfing habits, layout, accessibility and many other logics put together to make the user experience superior. A single website is put together with so many design elements such as information construction, website structure, user interface, website layout, colors, contrasts, fonts and images as well as icons design. All the components are combined with the basic principles of design to be able to create an outstanding output that matches with the set objectives for the website.

website design credofy

However, these days only a good website design with groovy images, fabulous colors and as much as necessary content is not enough for the consumer’s best digital experience. Even the fanciest websites do not make it to the list of best websites, as they do not provide the visitors with easy to use format and sensible content. The consumers have set very high standards for any website performance. They usually don’t spend more than few seconds on a website if it doesn’t load quickly, in other words if it is slow they do not mind switching to the other websites instantaneously, that offer the similar information they are looking for. Also, with the advent of technology, quicker networks today’s end user does not want to feel the difference in experience while browsing a site on the web or on a hand held devices. There is negligible scope for any website to survive if it is slow or is not providing trustworthy information of value to visitors in a wise and easy-to-use format. Since there is no dearth of choices of sites for consumers online, they do not want to spend their time on sluggish websites.

website design credofy

It is not easy providing a great digital experience to your audiences. How a website performs is considered so vital these days that it has become a priority for achieving the success. To have a website designed perfectly it requires loads of effort and involves considerable planning and it takes into account not just how a website looks, but demands for the best of content, nature, easy to use navigation and how the information has been arranged.

 

The era has arrived where the designer should be so equipped that he should be able to design a website that should respond differently when viewed on devices of different dimensions but should be equally easy to use on each.