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Website – Your business card

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Does your company have a website? If yes, do you know what purpose does it solve for you? If not, it’s vital to be aware of their purpose prior to have you own website design done so you don’t inadvertently undermine your efforts.

 

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Whether a website belongs to an individual, a business organization, to a non-profit organization or government; it serves a lot of different functions and is focused to provide information to current and potential clients and to promote and market the organization or for making sales. In spite of what purpose it solves for you, a good website is the face to your company and is another form of a ‘Business Card’.

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Web design trend

Web design trends

The last quarter of any year is a perfect time to look back on the present year that is passing by too quickly and think about a new year that is ahead of us in few months time. In the past few years the web has changed immensely for the designers and developers and with each passing year the web designing trend keeps on upgrading. We have chalked out a few website design trends that we anticipate to stand out in web design in 2015.

Let’s look at some of the anticipated web design trends that will either stay back or will come up in 2015:

Flat design – Flat design is getting lots of love from the designers and will continue the same in the year to come. Do not mistake it for being just another fad as it certainly is not. Flat design is all about keeping it clean, simple, and minimalistic yet modern.

The reason why everyone wants to have a flat design for their websites is that it looks neat, bright because of more white space and posses no clutter. Moreover, it often uses bright colors to accentuate a plain layout. It has been the talk of the design world for most of 2014 and we foresee the designers to persist utilizing it in 2015 as well.

Flat design

Pictures speak the most universally understood language – In the upcoming years pictures will form a more prominent place in the web design; to be precise large pictures. These large pictures or images would be seen on the homepage of the websites. To top it all we will see more images that are played with things such as color overlays or are blurred images, or even images that are evocative of Instagram images with filters. These are called manipulative images and they will find a place for themselves in the coming year.

Website designing

Responsive design – Since smartphones and tablets are selling like hotcakes, web design is already witnessing a switch from only desktop designs to the ones that can be viewed on various other devices. Due to huge market potential, now a day’s more and more people are browsing on the devices like mobile phones, tablets etc sidelining the traditions computers. It is anticipated that the mobiles and other hand-held devices will surpass the use of computers and laptops in 2015. This should be alarming for the website designers as well those who own outdated traditional websites.

To cater to the user demands designers are on their toes to adapt themselves and learn the fundas of responsive design, that works equally well on a desktop, a laptop, a mobile device or any other compatible hand-held device. One of the major trends in 2014, responsive web design trend will be reinforced in 2015 and will most likely stay in the year to come.

Responsive web design

Increased use of Infographics – Infographics or information graphics are graphic representation of any type of information be it some complex data or piece of textual information. Infographics have the ability to present complex information in a clean understandable manner and in a small space. It makes large data sets coherent. It presents the information in an eye-catchy form and they do not cost bomb. That is the reason they are quite popular amongst the business owners. There is even a science behind well-designed info graphics to make them more compelling.

Creative designers usually create a story around the facts and data and this way imparts loads of information in a simple way with infographics. It is an effective way of communicating large pieces of data.

Credofy Infographics

Typography getting into the mainstream – Like the content is for a website, typography is for web-design. Rich typography has been a rave in 2014 and is now getting into mainstream.

 

Traditional fonts have lost their charm and avalanche of high-quality fonts are available at a very affordable price. Thus, typography will continue to be a dominating design element in 2015.

Watch instead of reading – In the coming year we will be witnessing an increased focus on using video to tell a quick story than to write a 10 pager to explain it. Video can be an effective way of communication and can work great when there is a complex topic to be explained. Videos are something that you’ll see in abundance across the web. It is getting increasingly popular and easier to get a professional video done and have it on you website, share it on social networking websites so on and so forth.

Video_Credofy

Hopefully, above article can shed some light on the anticipated web design trends that lies ahead of us in future. In case you feel that I may have forgotten something, feel free to scribble in the comments below.

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Infinite scrolling on the website

Infinite scrolling on the website

Infinite scrolling is an ongoing trend these days for most of the website designing and is becoming increasingly popular. This kind of scrolling came into being from social networking websites such as Twitter, LinkedIn etc. The basic idea behind using infinite scrolling on the websites is to get rid of the ‘Pagination’ i.e. the requirement to click while browsing between the pages. Once you finished reading the content visible on the screen and scroll down, more content will keep appearing without the need of click or moving on to the next page.

Infinite scrolling on the website

Today, we are in the era of responsive website designs where you can browse the websites on the desktop, smartphones, notebooks or other compatible hand held devices. In such case it is of utmost importance to provide the user with an equally pleasing experience on all the devices. Here where infinite scrolling is working best. Most of the devices today are using touch technology. For small screen devices it will be quite a tedious task to tap on to the links to move to the next page, here infinite scrolling plays the genius and provides a convenient user experience.

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Videos – The future of the web

All of us are well aware of the fact that it’s much easier to comprehend the visual image than to read something. For this reason, online video is gaining strength as a source for content marketing. It is the most lucrative methods for communicating with audiences. According to a survey, if you don’t have a video on your website you are missing on 86% of visitors that prefer videos over text.

Having a video is not a new concept and has been there for years, various organizations across the globe have invested a great deal in corporate videos and it has emerged as a powerful tool. However, in the previous few years it has taken off really high. According to Cisco research, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.

YouTube has been ranked as number two search engine in the world according to the web it receives billions of views per day. Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. It also predicts that this will increase to 62% by 2015 and will grow so fast that two-thirds of mobile data traffic will be video by 2016. This stresses on the fact that we do not like to read anymore.

Earlier it has been said that “a picture is worth 1000 words,” on the other hand a minute of video is worth 1.8 million words according to Forrester Research.

Let’s look at some of the more valid reasons for why a video?

  1. Instead of static JPEGs, if you include videos of your product on your marketing page, to an audience it is the closest medium to reality.
  2. Having a video in the testimonials of your website, where a client is endorsing your product or a service imparts a much stronger message than seeing an endorsement in print.
  3. Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content
  4. It is proven fact that voice conveys rich information and it has an amazing way of converting information into meaningful content.
  5. Animated enlightenment have been shown to increase conversion rates
  6. It has been observed that people tend to establish an emotional connection more enthusiastically with video’s moving images and sound than other communication mediums.

If we look around ourselves, we will realize that, we rely so much on this practice. Fashion industry is thriving on the same concept. We often get influenced easily when we see a famous face from television endorsing a brand or wearing a designer dress and walking on the ramp rather than looking at the static image of the same dress. It is a proven fact that now a day’s a good video endorsement for a product could double or even triple the ’sale ability’ of the product.

The bottom line here is that the future of video in Web design is filled with possibilities. If you still feel that video is just another over hyped, passing fad, think again.

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What if Google wasn’t born?

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You may want to call me a dud after reading the first few lines. However, I still would like to talk about it.

Being into this era of web for nearly 15+ years it is hard to imagine that any of us on Web could go for an elongated time without our much loved search engine. What if there were no search engines? Or say What if there was no GOOGLE?

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Content – The King of web development!

website design

Typically not being considered a part of website designing which is oftentimes restricted to only technical aspects, website content is as important as any other phase of website development and designing is.

Though, visuals and images are essentials to any website as these are the first thing that visitors see when he views the website. The way a website design has been done forms the initial impression. However, after the initial impression Content is the king, as it plays the most significant part. For it is the content that connects to the visitor and keep them interested and bring them back to the website for more each time.

website design

For any website having a relevant and up-to the mark content is as essential as the aesthetics in the designing of the website that serves for a perfect user interface.

Lets ponder on ‘Why people chose to go to a website?’ The reason is for the search of information. They type in a URL, choose a bookmark, click on a link or simply put in keywords or key phrases in the search engines. Therefore, most of websites get the traffic from people in search of some or the other information on the web. Google now a day’s scan the whole web pages and the content they hold, therefore your website stands a better chance to be returned as a search result if it has appropriate, relevant and quality content. The more relevant your website content is to the search requested, the higher your page will appear in the results.

Once your website has quality and relevant content, other sites may want to attach to the content of your website and this too will in-turn get you more traffic and better rank on Google.

Usually, in the internet marketing industry content is treated as a separate entity aside optimization. However, the matter of fact is that website content comprises the foundation of your website. If your website hold the engaging and relevant content, it won’t matter much if the search engine optimization & SEM is performed or no. It will eventually get onto the page one of Google. People often mistakenly take SEO as the only reason to write. However, this nowhere is the case. Search Engine Optimization (SEO) is done to increase your website and its content’s visibility across the web-sphere, where more and more people can read it.

Your website performance is highly influenced by the content it has and that is what it takes you to the better ranking. If you have useless or irrelevant content on the website, the users will chose to make a switch, hit the back button from your site and search for the more relevant information on your competitor sites may be. There is when the users are bouncing back from your website and your bounce rate goes miles up.

On the other hand, the best content can do is to engage people so much so as they become the return visitors to the site or bookmark or favorite it. This way the more people your site engages, the more you help by providing valuable content the bigger your reward will be. Want better conversions try helping people conquer their problems.

website design

At the end, the conclusion is that you must commit to memory; content is the essence of your website. Whichever way you chose to beautify your website, no matter how good your design is or how fast your site is, the only thing that people will come back to your website for is its CONTENT and it is the only King!

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The dying mobile browsers… Really?

mobile applications

The app analytics provider Flurry, sometimes back released a data declaring the growing use of the apps on smart phones and slow death of the mobile browsers. According to the data released, the company states that users are spending way too much time on mobile devices, approximately 2 hours and 42 minutes per day, as compared to 2 hours, 38 minutes the previous year. The mobile app usage accounts for 5 minutes less than the total time spent that is 2 hours 19 minutes. On the other hand the mobile browser usage has declined from 20% to only 14%.

Dying mobile browsers

This clearly indicates that the users today are more inclined towards using the apps and not the browser on their devices. Flurry gather’s its data from a huge network of 450,000 mobile applications installed worldwide which testifies that apps continue to dominate the mobile browser.

Another strange revelation is that how a single company’s single application keeps the user engaged maximum time out of the total time spent on the device for example American’s spend 18% of all the time spend on their devices is utilized browsing Facebook application, which cuts the sorry figure for all the other social networking apps available in the sea of apps.

Facebook, collectively with Twitter (1.5%) and Social Messaging apps (9.5%) risen to 28% of time spent on mobile, slightly up from 24% last year, signifying the broader move from socializing on Facebook to sharing within smaller, more personal messaging apps.

Credofy_app_categories

“We believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications,” Flurry says.

With this can we say that the mobile browsers are dear already?

Not essentially, if we dig a little deeper into this data the conclusion changes. If we combine all the usage for apps in the utility, productivity, news & other categories we get 18% – just a bit higher than the 14% for mobile browsers. That makes it approximately a 50/50 show. Considering another data released by Google sometimes back that states 60% of apps downloaded from Google play aren’t installed and 80% of those were only used once before being deleted, I’d say Web apps (over native apps) are still the way to go for companies that provide a real service to consumers or businesses.