Facts about link building in search engine optimization

seo

In the concept of search engine optimizationlink building is the most important of all the stages. Given that, it requires most of our time to create quality links.

Search Engine Optimization

It is the most complex and on the same time the simplest of the task in search engine optimization. On one hand, all you require to do is to obtain high quality authority links. On the other hand, you’ll be getting so many guides that will tell you how you can get inbound links and how you can submit the directory, interact with other bloggers and build great terms with them etc. But all this takes too much time. So, today in an effort to make our life a bit easier I’ll take through some facts about link building that you should consider.

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Insight into why it is important to have a fast loading website

website designing

No doubt that your website design is modern, creative, have got great content and perfect navigation. You are self starter and work really hard. You have build up quite a good number of audiences for you website or for your blog and they like coming back to your site for more, interact and comment. website designing

But regardless of all this, your website is not fairing that great or have held up for some reason. Your good number of visitors has started to drop and your rankings are decreasing, sales have declined. The hideous reality is that your website is not rising to any further extent and has suffered stagnancy. Seems like a strange thing to worry about, right? But the matter of fact is that all this is happening because the speed of your website sucks and it affects all the other factors relating to your once-upon-a-time doing very well website.

It’s sensible to assume that a website’s loading time is extremely important for any business, be it big or small. All of us are very well aware that users hate to wait for the web pages to load. Many a times to make our website look appealing we tend to have room for more content to the pages, heavy images, ingenious functionality and aesthetically pleasing designs, not caring much about how slow it will make the web-page to load. Unfortunately, visitors tend to care more about the page load speed then all the pomp and show in the website design. Moreover, page load time is one of the important factors considered in the Search engine optimization for rankings.

Quick-loading websites for sure perform better and in turn have a significant effect on every metric you be concerned about, such as search ranking, better-quality user experience, and enhanced user engagement and as a result higher conversions and more revenue.

And with this the entire business fraternity have concluded that – faster the website, higher the conversions.

Page loading time matters most today than ever before, below are some reasons that states why.

  1. User experience: Page load time is a major causative factor to page desertion or abandonment. The average number of people visiting any website does not have the patience for a page that takes forever to load. People usually look forward to a fast user experience and when they fail to get that they do not hesitate to step back and look for a better loading website providing same services. That’s termed as a bounce rate. Moreover, in the quickly emerging mobile markets, typically half of the strength around us browse internet on their hand-held devices on the go. In such case it becomes imperative to get the website load speed improved. Doing so will rally round your users to better engage with your website, and you’ll get to see more conversions from your audience. 
  2. AdWords Score: Another factor that can affect your business is AdWords score which is a key component that Google considers for any landing page experience. Therefore, keep in mind better a page performs, the better your Quality Score will be. On top of it, Quality Score coerce your CPC, which is directly related to your ad cost, better the page speed, lower is your advertising costs. Website designing
  3. Better search rankings: Another area where page load speed is a prominent factor considered, is rankings in Search engine optimization. Google’s ranking algorithm for desktop and mobile follows it religiously. Better ranking here would be attained by having a better optimized page. Whilst, this won’t guarantee of rank one but will be of some advantage otherwise.

 

 

 

 

 The major factors that bound the page speed are:  

  1. Big images: Large-sized, high-resolution images take many folds longer to load when compared to normal images. This slows down page rendering. This can however be improved by compressing the images, modify compressed images so that they look appropriate on the website while scalling and finally make a CSS sprite (One large images comprising many smaller ones) for all the images.
  2. CDN: Why content delivery network is essential? Because any CDN encompass numerous networks across the globe and thus reduces server load. Moreover, when experiencing huge traffic on the website it prevents the crash and it enhance content delivery and increases the speed of the website. It is also offers security from the potential threats online.
  3. Too many ads: Slow loading ads are the major contributor to limit the load time of a web page.
  4. Incompatible browsers: While have a website designed, it is imperative to test it for the compatibility across major web browsers, else it would back fire and harm your business.

All the above and many more such factors are major bandwidth burglars. To have a web-page load smoothly is it advisable to get rid of these and you can build and maintain a fast loading website that can earn you reputation and revenue at the back of your hand.

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Crafting an effective mobile strategy – and how important it is?

mobile applications

Read it sometimes ago in one of the studies by Gartner that “Website design that is not formatted for a smaller screen will become a market barrier…” It’s been some years now that the mobile applications have made a prominent place for them in the market.

When marketing a business, it’s wise to include social media, paid search, review sites and, most pertinently, mobile. Mobile marketing strategies are gaining momentum due to the ever increasing use of mobile devices by consumers. These days more than half of the internet browsing is done on the mobile devices. Hence, it is absolutely important to have a website and that too the one that’s optimized for mobile use or even a mobile applications.

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The time is changing tremendously and we have already left behind the time when it wasn’t clear why it is important for our business to be mobile and how it can change the functioning of the business in various ways. Today everyone understands and is quickly adapting to the demand of the changing times. By now most of the companies have already gone ahead with having their initial mobile applications and others are gearing up to have one. However, out of the ones who have already experimented with the apps later realized that they have chosen to have a mobile application without having properly strategizing for it and those who have some strategy in place do not know yet how effective it proved for their business.

Therefore, as it is a need of the hour to have the mobile web and mobile applications it is equally important for them to craft and effective strategy beforehand.

It is critical to understand well in advance as how to build and effective strategy? Here are some tips for you:

  1. Just having an app is not effective: More than 20% mobile applications in the mobile market are never downloaded and this clearly says that just having an app is not enough. For getting into the perfect grove of getting an effective app that gets you some ROI is to understand well in advance the consumer behavior and how? what? Do they do to get the information about your business? Most likely consumers resort to checking out your website either on the web-browser or now on mobile webs. So, first step here is to have a responsive design of a website (Our another post on responsive design)

    It’s critical to understand that these days customers to have set standards In terms of what they expect out of what a mobile website does and provides as compared to their desktop counterparts. Once all this is on track we can get to see impressive conversion rates from out targeted mobile audience.

  2. Understand the ROI: People these days are using mobile devices to browse the net, connect to social media, shop unparallel and this is only slated to grow more from here. One of the tips to consider while strategizing is to know how the competitors are doing in this regard. What kind of mobile applications do they have, how good their responsive website is. This can give you the insight as to what is there in the market already and what you need to do to stay ahead in the competition.

  3. Understanding mobile marketing tricks: Mobile web is not just about the mobile applications and the responsive websites but it can do lot more than that. So, it is imperative to understand what tools and tactics you can choose to promote your business. One such is to know completely of various sources compatible with various hand-held devices that customer make use of. Another is directing the potential customers to your landing page; hence it is equally important to make use of mobile optimized landing page in an effective way so that the conversion rates get high.

  4. Right technology: The most critical part of mobile strategy is to zero down on the right approach for building apps. Developing a mobile app is extremely different from developing for web or desktop. There are countless options available for creating mobile applications; however, it depends on requirement to requirement due to cost involved at various stages of its lifecycle. The effective way is to find out the total cost of ownership of that app for various development options that you have zeroed upon. This will include comparing the software, implementation, expected maintenance after the delivery, security, support and service agreements etc.mobile applications

Considering all the above and some more can help you stay focused and craft an effective mobile strategy for your business. Going forward you can let us know if you already have a strategy in place for mobile applications or are looking to have one. We would be delighted to help you in any way we can.

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Website – Your business card

credofy_ website designing

Does your company have a website? If yes, do you know what purpose does it solve for you? If not, it’s vital to be aware of their purpose prior to have you own website design done so you don’t inadvertently undermine your efforts.

 

credofy_ website designing

 

Whether a website belongs to an individual, a business organization, to a non-profit organization or government; it serves a lot of different functions and is focused to provide information to current and potential clients and to promote and market the organization or for making sales. In spite of what purpose it solves for you, a good website is the face to your company and is another form of a ‘Business Card’.

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