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Common Myths about responsive web designs

responsive website
Not too much time before, responsive websites design (RWD) had been significantly less a buzz word circling the web development and design. Today, we are not anticipating but living in the time where the concept of responsive websites has been embraced well and made a reality. RWD is the answer to the query of how to develop simple signal websites that help web browsing accessible across the various available gadgets, from Smartphones to desktops to tablets to other hand-held devices.
responsive website

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Let’s take a look at some of the common myths surrounding the responsive website design.

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SEO Trends and its ever changing landscape

Search Engine Optimization

Today almost every business has its presence online. To keep up with the race it is important to make your presence felt in the web-sphere and to top it, it is essential to also keep up with the ever changing phenomenon – Search engine optimization trends. If you really do not want to miss on the opportunities you must wisely track the various changes Google keep making to its algorithm and adapt to it as soon as you can.

Almost passing the halfway through this calendar year, it is a good time to review what the SEO trend has been this year and what profound impact it had on the business.

With that in mind let’s evaluate the top SEO trends so far this year.

Content is still the king

Website content comprises the foundation of your website. If your website hold the engaging and relevant content, it will always provide decent SEO value for a business. The image centric content is a latest trend it involves some well-placed pictures to emphasize certain points. Content doesn’t only mean text in the form of article, whitepapers or blog posts, it is much beyond that. Images, videos, infographics etc are being used effectively as a medium to share important information and this adds a huge value to the SEO.

Social media – important than ever now

Social media have provided businesses with an overabundance of new opportunities that they can encash by producing relevant and engaging content that can first build up the audiences and then keep them glued. While the content on various popular Social Medias won’t directly affect the rankings, however it often builds brand equity and solves the purpose of reaching out to maximum amount of consumers.

To fully leverage this, it is vital to have social sharing buttons on the website so that the content can be shared with ease by consumers whenever it is required.

Mobile optimized websites

To ensure your SEO efforts are on right track, the most important trend today is to have a website that is optimized to run smoothly on hand-held devices. This will provide maximum SEO value than ever. A good ‘responsive website’ is the need of the hour with the ever increasing rate of usage of the Smartphones and other hand-held devices.

This radical growth opens up a huge opportunity for every business to make them available to the mobile users on the go. The mobile search is big and is going to continue getting bigger. Here is where Search engine optimization comes into play. When the search is made, the search engine spiders patrol the web and digs out the most relevant and best-equipped site as a result to answer the mobile user’s query. If your website is perfectly optimized for the hand-held devices, your business online presence would be much powerful and this will add value to the SEO.

Increased use of microdata

The next trend in line is the use of microdata. For Google’s better comprehension with the content it is a good practice to associate every entry with microdata, such as images, indicators showing length of the content, reviews etc.

In the days to come this is set to further expand and over time microdata will be an integral part of every entry on the web and this way the search results will continue to evolve. There are already and there will be more tools available in the market to suggest adding the necessary microdata.

With these interesting SEO trends the SEO professionals need to look forward at how this will impact the way people search and how it will impact their business.

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Videos – The future of the web

All of us are well aware of the fact that it’s much easier to comprehend the visual image than to read something. For this reason, online video is gaining strength as a source for content marketing. It is the most lucrative methods for communicating with audiences. According to a survey, if you don’t have a video on your website you are missing on 86% of visitors that prefer videos over text.

Having a video is not a new concept and has been there for years, various organizations across the globe have invested a great deal in corporate videos and it has emerged as a powerful tool. However, in the previous few years it has taken off really high. According to Cisco research, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.

YouTube has been ranked as number two search engine in the world according to the web it receives billions of views per day. Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. It also predicts that this will increase to 62% by 2015 and will grow so fast that two-thirds of mobile data traffic will be video by 2016. This stresses on the fact that we do not like to read anymore.

Earlier it has been said that “a picture is worth 1000 words,” on the other hand a minute of video is worth 1.8 million words according to Forrester Research.

Let’s look at some of the more valid reasons for why a video?

  1. Instead of static JPEGs, if you include videos of your product on your marketing page, to an audience it is the closest medium to reality.
  2. Having a video in the testimonials of your website, where a client is endorsing your product or a service imparts a much stronger message than seeing an endorsement in print.
  3. Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content
  4. It is proven fact that voice conveys rich information and it has an amazing way of converting information into meaningful content.
  5. Animated enlightenment have been shown to increase conversion rates
  6. It has been observed that people tend to establish an emotional connection more enthusiastically with video’s moving images and sound than other communication mediums.

If we look around ourselves, we will realize that, we rely so much on this practice. Fashion industry is thriving on the same concept. We often get influenced easily when we see a famous face from television endorsing a brand or wearing a designer dress and walking on the ramp rather than looking at the static image of the same dress. It is a proven fact that now a day’s a good video endorsement for a product could double or even triple the ’sale ability’ of the product.

The bottom line here is that the future of video in Web design is filled with possibilities. If you still feel that video is just another over hyped, passing fad, think again.

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Google’s new affiliation towards the ‘S’ – http’S’

Typically all the websites have been using the common http SSL also termed as ‘intermittent S SL’. Do you think it is that safe? The answer is No! Since, it protects only certain pages, like logins and transactions and the remaining site is completely exposed and vulnerable to attacks. It doesn’t provide any protection against data theft or hacking and is similar to the situation when in a bank you lock the main door and keep the lockers open.

The major search engine Google also is encouraging the use of https for every site, and few days back in one of its blog posts it mentioned that ‘We hope to see more websites using HTTPS in the future,” and also that “Security is a top priority for Google.” “We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google” wrote Bahajji and Illyes.

Google cares about security and to back the use of https has also announced to reward that completely secure websites will rank higher. The plan is to give more weight or better search ranking results to sites that are HTTPS encrypted.

So does https will affect search rankings? Yes, but probably not that much as Google described HTTPS has a “very lightweight” signal affecting very few searches. This is what it said – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. “

As part of its efforts to encourage the use of HTTPS for sites, Google will publish detailed best practices for the strategy in the coming weeks to help make TLS adoption easier, wrote Bahajji and Illyes. However, they have mentioned some basic tips to get started.

  • Deciding what kinds of certificates they need, whether they are single, multi-domain or wildcard certificates, while also ensuring they use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Website owners should also set up their HTTPS sites so they don’t block crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag

In all aspects it seems wise making a move from an “http” site to a fully “https” secure site. This way we can 100% ensure that every interface we had with every page of the website is completely encrypted. The cookies store a user’s session, protecting login and transaction areas alone doesn’t prevent hackers from stealing them and then using them to reestablish the website sessions and gain access to all kinds of sensitive data.

However, there is also a flip side to using https. The number one disadvantage can be that it is very costly as it requires the installation with an entrusted server and there your identity must be validated. The famous SSL providers charge exorbitant. Another downside that we could consider is how the websites perform; using HTTPS for a web request will be relatively slower than using HTTP. There would be more intensive CPU usage, required. Other downside is a lack of caching which will obviously affect speed. So, where there are some cons to using https there are pros as well of using the SSL. It is particularly required when there is a need of giving personal information. If you have a trust seal, definitely your customers will trust you even more and your business will be safe.